The book “International Business” offers a global perspective that enables us to build a concrete foundation and understanding on the basis of international business and the factors that influence global business. It facilitates students to broaden their outlook with respect to International Business and provides them with insight into revolutionary changes in business and economics experienced by the world in the past decades. The changing pattern of economic phases and paradigm shifts in the business climate of the nations is making a great impact on the world economy and its development process. The book is written with a view to providing an easy understanding of the introductory topics associated with the subject of foreign trade and international business with statistical references that highlights its implications on the world economic system in general and on the Indian economy in specific. The book also envelops content that comprises of the significance of international business, cross-border investments, export promotion organizations, foreign trade policies, the role of banks & financial institutions in international trade and business, payment methods, etc. Accessing and penetrating new markets on account of globalization has added a new arena to an international business making the entire globe into a single market. Through this effort, the author has tried to envelop numerous topics from relating arrays and disciplines namely marketing, economics, banking, communication, etc. Moreover, it creates a better understanding of various policy reforms initiated both at the national and international levels.

It is tailored using relevant tables, charts, images, examples and case studies that present an easy understanding of the subject. The book shall be useful for undergraduates, graduates and professional courses of numerous universities all over India. It would serve as a foundational reference for beginners and would develop analytical insights for learned. The uniqueness of the book lies with high value, updated current information to reach the readers more quickly. The book also depicts quality, clarity, and simplicity that would be valuable to self-learners and would prove as an in-depth source for the aspirants intending to make their career in international business. Relevant materials from several distinct sources have been assembled to prepare the manuscript.

International Business Syllabus For B.Com. (Hons.) Semester V of Ranchi University, Ranchi

Unit I:

1. 1. Introduction to International Business: Globalization and its growing importance in the world economy; Impact of globalization; International business contrasted with domestic business complexities of international business; Modes of entry into international business.
   2. International Business Environment: National and foreign environments and their components – economic, cultural and political-legal environments; Global trading environment–recent trends in world trends in world trade in goods and services; Trends in India’s foreign trade.

Unit II:

1. 1. Theories of International Trade – an overview; Commercial policy Instructions– tariff and non-tariff and non-tariff measures; Balance of payment account and its components.
   2. International Organizations and Arrangements: WTO – Its objectives, principles, organizational structure, and functioning; An overview of other organizations – UNCTAD, World Bank and IMF; Commodity and other trading agreements.

Unit III:

1. 1. Regional Economic Co-operation; Forms of regional groupings.
   2. International Financial Environment: International financial system and institutions; Foreign exchange markets and risk management; Foreign investments–types and flows; Foreign investment in Indian perspective.

Unit IV:

1. 1. Organizational structure for international business operations; Key issues involved in making International production, finance marketing, and human resource decisions;
   2. Developments and Issues in International Business; Outsourcing and its potentials for India; Strategic alliances, mergers, and acquisitions; Role of IT in international business; International business and ecological considerations.

Unit V:

1. 1. Foreign Trade promotion measures and organizations in India; Special Economic Zones (SEZs) and 100% export-oriented units (EOUs), Measures for promoting foreign investments in India.
   2. Financing foreign trade and payment terms.

International Business Book Contents

1. Globalization and International Business
2. Modes of Entry into International Business
3. International Business Environment
4. International Trade Theories
5. Balance of Payment
6. International Organisations and Arrangements
7. Regional Economic Co-Operation
8. International Financial Environment
9. Organizational Structure for International Business Operations
10. Foreign Trade Promotion Measures & Organisations in India and Financing of Foreign Trade

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The book “Introduction to International Business” highlights evolutionary and revolutionary changes in international business. It presents a comprehensive up-to-date and clear exposition of the subject.  It is tailored using relevant tables, charts, images and examples that portray easy understanding of the topics covered. Beginning with the basics and overview of international business, the book further discusses in detail various institutional framework and international economic institutions. However, the text explains not only foundation but also gives thorough picture of international business structure. Uniqueness of the book lies with updated current information with recent case analyses and multiple-choice questions. The concepts are articulated in such a manner that the learners would learn quickly and easily. The language is lucid and simple.  Inevitably entire syllabus of semester III of Lucknow University is complied meticulously that would develop analytical and reasoning skills of the learners. Besides, the book would be useful for vocational and professional courses also.

About the Author

Dr. Neeta Vaydande, presently working with The Bhopal School of Social Sciences (An Autonomous Institute) as an Asst. Professor has completed 10 years of teaching. She is also associated with Prismane Consulting, Pune as a Sr. Consultant -Economics & Trade.  She was connected with many colleges in Mumbai as a regular faculty, visiting faculty and guest faculty. She has done M.Phil from SNDT University, Mumbai and PhD from Savitribai Phule Pune University. With her wide teaching experience, she has managed to gather good command over the subject of foreign trade and international business.  This is her second piece of work. She has already published a book titled “Business Development” as per the syllabus of the University of Mumbai. She has also published many research papers.

Introduction to International Business Syllabus For B. Com. Semester III of Lucknow University

Units I: Introduction and concepts of the international business, Domestic and international business comparison, advantages and disadvantages
of domestic business and International Business respectively, Reasons for entering into International Business, modes of entry, Concept of MNC, TNC.

Units II: WTO: structure, functions and roles in the current international business scenario, an overview of WTO agreements, concept of Trade
Creation, Trade Diversion, Concept and various levels of International Economic Integration, PTA, FTA, Custom Union, Common Market, Economic Union, Political Union.

Units III: Major Regional Trade Agreements, features of European Union, SAARC, NAFTA, ASEAN, SAFTA, Limitations of Regional Economic
Integration, BRICS.

Units IV: International financial institutions – structure, roles, functions of World Bank, IMP, ADB, Financial support available in India – EPZs, SEZs, Future trends in international business, concepts of FDI and Portfolio investments.

Introduction to International Business Book Contents

1. Fundamentals of International Business
2. Modes of entry into International Business
3. Multinational Corporations and Transnational Corporations
4. Emergence of World Trade Organisation
5. International Economic Integration
6. Regional Trade Agreements
7. Major Regional Trade Agreements-I
8. Major Regional Trade Agreements-II (Multilateral)
9. International Financial Institutions
10. Financial Support available in India

• Abbreviations
• References
• Model Questions Papers

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