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  • Consumer Behaviour as an observable activity choosen to maximize satisfaction, through the attainment of economic goods and sevices such as choice of retail outlet, preference of particular brand and so on.
  • Consumer Behaviour is defined as the process and physical activity individuals engage in when evaluating, acquiring, using or disposing off goods and services.
  • Consumer Behaviour refers to the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing off products and services that they expect will satisfy their needs. Study of Consumer Behaviour is the study of how individuals make decisions to spend their available resources like time, money and efforts on consumption retated items.

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