The book “Introduction to International Business” highlights evolutionary and revolutionary changes in international business. It presents a comprehensive up-to-date and clear exposition of the subject.  It is tailored using relevant tables, charts, images and examples that portray easy understanding of the topics covered. Beginning with the basics and overview of international business, the book further discusses in detail various institutional framework and international economic institutions. However, the text explains not only foundation but also gives thorough picture of international business structure. Uniqueness of the book lies with updated current information with recent case analyses and multiple-choice questions. The concepts are articulated in such a manner that the learners would learn quickly and easily. The language is lucid and simple.  Inevitably entire syllabus of semester III of Lucknow University is complied meticulously that would develop analytical and reasoning skills of the learners. Besides, the book would be useful for vocational and professional courses also.

About the Author

Dr. Neeta Vaydande, presently working with The Bhopal School of Social Sciences (An Autonomous Institute) as an Asst. Professor has completed 10 years of teaching. She is also associated with Prismane Consulting, Pune as a Sr. Consultant -Economics & Trade.  She was connected with many colleges in Mumbai as a regular faculty, visiting faculty and guest faculty. She has done M.Phil from SNDT University, Mumbai and PhD from Savitribai Phule Pune University. With her wide teaching experience, she has managed to gather good command over the subject of foreign trade and international business.  This is her second piece of work. She has already published a book titled “Business Development” as per the syllabus of the University of Mumbai. She has also published many research papers.

Introduction to International Business Syllabus For B. Com. Semester III of Lucknow University

Units I: Introduction and concepts of the international business, Domestic and international business comparison, advantages and disadvantages
of domestic business and International Business respectively, Reasons for entering into International Business, modes of entry, Concept of MNC, TNC.

Units II: WTO: structure, functions and roles in the current international business scenario, an overview of WTO agreements, concept of Trade
Creation, Trade Diversion, Concept and various levels of International Economic Integration, PTA, FTA, Custom Union, Common Market, Economic Union, Political Union.

Units III: Major Regional Trade Agreements, features of European Union, SAARC, NAFTA, ASEAN, SAFTA, Limitations of Regional Economic
Integration, BRICS.

Units IV: International financial institutions – structure, roles, functions of World Bank, IMP, ADB, Financial support available in India – EPZs, SEZs, Future trends in international business, concepts of FDI and Portfolio investments.

Introduction to International Business Book Contents

1. Fundamentals of International Business
2. Modes of entry into International Business
3. Multinational Corporations and Transnational Corporations
4. Emergence of World Trade Organisation
5. International Economic Integration
6. Regional Trade Agreements
7. Major Regional Trade Agreements-I
8. Major Regional Trade Agreements-II (Multilateral)
9. International Financial Institutions
10. Financial Support available in India

• Abbreviations
• References
• Model Questions Papers

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