• The unique feature of the book is that the it covers all topics of the new syllabus including chapters on Demand Forecasting and Capital Budgeting. In the chapter of Capital Budgeting problems have been solved on the basis of the Corporate Tax.
• At the end of each chapter, five types of questions : Long Answer Type Questions, Short Answer Type Questions, Fill in the blanks, True or False and large numbers of Multiple Choice Questions with answers have been given.
• Joan Robinson described economic theory as a ‘‘box of tools’’. For a proper handling of our tools, we must learn how they function. This book fulfils these objectives. I have tried to present a clear and accurate picture of Business Economics. While doing this, relevant historical account has also been added so that the principles of Business Economics are understood in their proper perspective.
• Though the book has been presented in the traditional format, the analysis covers all important recent developments.

Business Economics Syllabus For B.Com. IInd Semester of Dr. Bhim Rao Ambedkar University, Agra

• Famous Economist of India like—Kautilya, Gopal Krishna Gokhale, D.R. Gadgil, Dr. Ram Manohar Lohia, Jawaharlal Nehru and Dr. B.R. Ambedkar etc. Introduction : Meaning of Business Economics, Difference with Traditional Economics, Nature and Scope of Business Economics, Meaning, Kinds, Law of Demand, Law of Marginal Diminishing Utility, Elasticity of Demand, Concept and Measurement of Elasticity of Demand Price, Incoming Cross, Elasticity Determinants
  of Elasticity of Demand Importance of Elasticity of Demand, Demand Forecasting : Meaning and Methods.
• Theory of Cost : Short Run and Long Run Cost Curve Traditional and Modern Approaches. Production Function : Law of Variable Proportion; Properties Ride Line, Optimum Factor Combination and Expansion Path; Return to Scale; Internal and External Economics and Diseconomies.
• (A) Perfect Competition : Meaning, Price and Output Determination.
• (B) Monopoly : Meaning and Determination of Price under Monopoly; Equilibrium of a Firm/Industry.
• (C) Monopolistic Competition : Meaning and Characteristics; Price and Output Determination under Monopolistic Competition.
• Business Cycle : Various Phases and its Causes; Theory of Distribution : Marginal Productivity Theory of Modern Theory, Wage- Meaning, Determination of Wage Rate under Perfect Competition and Monopoly, Rent Concept : Modern Theories of Rent : Interest Concept and Theories of Interest Profit—Concept and Theories of Profit, Capital budgeting : Meaning and capital appraisal methods, Cost Output Relationship and Profit Planning.

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