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    उत्तर प्रदेश के विभिन्न विश्वविद्यालयों के
    बी. ए. (अर्थशास्त्र ) सेमेस्टर VI हेतु शैक्षणिक सत्र 2023-24 से प्रभावी नए पाठ्यक्रमानुसार
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    SYLLABUS
    B. A. Third Year (Economics)
    Semester-VI
    Course Code : A080601T
    INDIAN ECONOMY AND ECONOMY OF UTTAR PRADESH

    • Unit I: Structure and Features of Indian Economy : Indian Economy as a Developing
      Economy, Comparative Development of Indian States.
      9 Lectures
    • Unit II: Agricultural Sector : Institutional Reforms, Technological Change in
      Agriculture, Terms of Trade between Agriculture and Industry, Agricultural
      Policy, Policies for Sustainable Agriculture, Agrarian Crisis and Agricultural
      Labour.9 Lectures
    • Unit III : The Industrial Sector : Industrial Policy, Public Sector Enterprises and their
      Performance, Privatization and Disinvestment Debate, Small, Medium and
      Large-scale Sector, Industrial Labour, Trade Union Movement. 9 Lectures
      Unit IV : Planning in India : Objectives and Strategy of Planning, Success Story of
      Indian Plans, Strategy of Inclusive Growth, Resource Mobilization for
      Development.9 Lectures
    • Unit V : Nature, Features, Demographic Profile, Status of Natural Resources, Major
      Factors Affecting Growth and Development in Uttar Pradesh : Economic
      and Non-economic Factors in Economic Development of Uttar Pradesh.
      9 Lectures
    • Unit VI : Sectoral Growth Pattern of in Uttar Pradesh, Economic Growth in Uttar
      Pradesh and Indian Economy: A Comparison, Infrastructural Development
      of Uttar Pradesh.10 Lectures
    • Unit VII : Pattern of Land-holding and Irrigation, Production and Productivity in
      Agriculture, Farm Mechanization, Crop Diversification, Agricultural Credit,
      Agricultural Policy and Strategies in Uttar Pradesh, Rural Development.
      10 Lectures
    • Unit VIII : Problems and Policies, Major Industries in Uttar Pradesh, Pattern of
      Industrial Development in Uttar Pradesh, Industrial Policy in Uttar Pradesh,
      Growth Pattern of Services Sector and Its Linkages of Other Sectors of Uttar
      Pradesh Economy, One Product One District (OPOD).
      10 Lectures

    Table of Contents

    1. INDIAN ECONOMY: STRUCTURE AND FEATURES
    2. COMPARATIVE DEVELOPMENT OF INDIAN STATES
    3. INSTITUTIONAL REFORMS IN AGRICULTURAL SECTOR
    4. TECHNOLOGICAL CHANGES IN AGRICULTURE
    5. TERMS OF TRADE BETWEEN AGRICULTURE AND INDUSTRY
    6. AGRICULTURAL POLICY
    7. POLICIES FOR SUSTAINABLE AGRICULTURE
    8. AGRARIAN CRISIS
    9. AGRICULTURAL LABOUR
    10. INDUSTRIAL POLICY
    11. PUBLIC SECTOR ENTERPRISES IN INDIA AND THEIR PERFORMANCES
    12. PRIVATISATION AND DISINVESTMENT DEBATE
    13. SMALL AND MEDIUM INDUSTRIES
    14. LARGE SCALE INDUSTRIES
    15. INDUSTRIAL LABOUR
    16. TRADE UNION MOVEMENT
    17. ECONOMIC PLANNING IN INDIA: NEED, OBJECTIVES, STRATEGY AND
      RESOURCE MOBILIZATION.
    18. ACHIEVEMENTS AND FAILURES OF INDIAN PLANS
    19. STRATEGY OF INCLUSIVE GROWTH
    20. SECTORAL GROWTH PATTERN OF UTTAR PRADESH, ECONOMIC GROWTH
      IN UTTAR PRADESH AND INDIAN ECONOMY: A COMPARISON,
      INFRASTRUCTURAL DEVELOPMENT OF UTTAR PRADESH
    21. PATTERN OF LAND-HOLDING AND IRRIGATION, PRODUCTION AND
      PRODUCTIVITY IN AGRICULTURE, FARM MECHANIZATION, CROP
      DIVERSIFICATION, AGRICULTURAL CREDIT, AGRICULTURAL POLICY
      AND STRATEGIES IN UTTAR PRADESH, RURAL DEVELOPMENT
    22. PROBLEMS AND POLICIES, MAJOR INDUSTRIES IN UTTAR PRADESH,
      PATTERN OF INDUSTRIAL DEVELOPMENT IN UTTAR PRADESH,
      INDUSTRIAL POLICY IN UTTAR PRADESH, GROWTH PATTERN OF
      SERVICES SECTOR AND ITS LINKAGES TO OTHER SECTORS OF UTTAR
      PRADESH ECONOMY, ONE PRODUCT ONE DISTRICT (OPOD).

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    Environmental Studies Book For

    SYLLABUS

    SOCIOLOGY B. A.: Semester VI

    COURSE I : PIONEERS OF INDIAN SOCIOLOGY

    • Unit-1 G.S. Ghurye : Caste; Indian Sadhus Rururban Community; D. N. Majumdar : Caste; Tribal Integration. Lectures 10
    • Unit-II : Radhakamal Mukherjee : Social Structure of Values; Social Ecology. Lectures 10
    • Unit-Ill : D.P. Mukherjee : Indian Culture and Diversities; Modernity, Indian Youth, Marxology. Lectures 10
    • Unit-IV : Irawati Karve : Kinship in India. I.P. Desai : Indian Family. Lectures 09
    • Unit-V : M.N. Srinivas :Sanskritization; Westernization; Secularization; Dominant Caste. Lectures 09
    • Unit-VI : S. C. Dube : Indian Village; Tradition; Modernization and Development. Lectures 09
    • Unit-VI! : A.R. Desai : Social Background of Indian Nationalism; Marxist Approach to Study Indian Society. Lectures 09 Rama Krishna Mukherjee : Dynamics of Agrarian Class Structure. Lectures 09
    • Unit-VIII : Andre Beteille : Caste, Class and Power :Agrarian Structure. Lectures 09

    COURSE II : GENDER AND SOCIETY

    • Unit I : Gender (Culture) vs. Sex (Biology), Equality vs. Difference, Gender Roles, Social Construction of Gender, Gender and Sexuality. Lectures 10
    • Unit II : Women in Family, Socialization and Gender, Feminist Movement, Understanding Gender Inequalities—Caste and Class. Lectures 10
    • Unit III : Gender Perspective : Liberal, Marxian, Socialist, Radical. Lectures 10
    • Unit IV : Patriarchy and Gender, Sexual Division of Labour, Masculinity vs. Femininity. Lectures 09
    • Unit-V : Women and Society in India : Demographic Profile, Population and Gender, Population, Gender and Migration. Lectures 09
    • Unit-VI : Women in Economy (Work and Property Rights), Women and Power and Subordination, Women and Education, Women and Health. Lectures 09
    • Unit-VI! : Crime against Women : Infanticide, Domestic Violence, Honour Killing, Harassment at work place. Lectures 09
    • Unit-VIII : Constitutional Safegaurds and Provisions regarding Women. Programmes and Policies regarding upliftment of Women. Personal laws, law as tool of emancipation of women. Women Rights as Human Rights, Gender and Human Rights. Lectures 09

    Environmental Studies Book Contents

    (PIONEERS OF INDIAN SOCIOLOGY)

    1. G. S. GHURYE : CASTE, INDIAN SADHU
    2. G. S. GHURYE : RURAL AND URBAN COMMUNITY
    3. D. N. MAJUMDAR : CASTE; TRIBAL INTEGRATION
    4. RADHAKAMAL MUKERJEE : SOCIAL STRUCTURE OF VALUES
      AND SOCIAL ECOLOGY
    5. D. P. MUKERJEE : INDIAN CULTURE AND DIVERSITIES,
      MODERNIZATION
    6. IRAWATI KARVE : KINSHIP IN INDIA
    7. I. P. DESAI : INDIAN FAMILY
    8. M. N. SRINIVAS : SANSKRITIZATION AND WESTERNIZATION
    9. M. N. SRINIVAS : SECULARIZATION AND DOMINANT CASTE
    10. S. C. DUBEY : INDIAN VILLAGE
    11. S. C. DUBEY : TRADITION, MODERNIZATION AND DEVELOPMENT
    12. A. R. DESAI : SOCIAL BACKGROUND OF INDIAN NATIONALISM—
      MARXIST APPROACH TO STUDY INDIAN SOCIETY
    13. RAMA KRISHNA MUKHERJEE : DYNAMICS OF AGRARIAN CLASS
      STRUCTURE
    14. ANDRE BETILLE : CASTE, CLASS AND POWER, AGRARIAN
      STRUCTURE

    GENDER AND SOCIETY

    1. GENDER EQUALITY AND INEQUALITY
    2. WOMEN IN FAMILY, SOCIALIZATION AND GENDER, FEMINIST
      MOVEMENT
    3. GENDER INEQUALITY : CASTE AND CLASS
    4. GENDER PERSPECTIVE : LIBERAL, MARXIAN, SOCIALIST,
      RADICAL
    5. PATRIARCHY AND GENDER, SEXUAL DIVISION OF LABOUR,
      MASCULINITY VS. FEMINITY
    6. WOMEN AND SOCIETY IN INDIA
    7. POPULATION, GENDER AND MIGRATION
    8. WOMEN IN ECONOMY : WORK AND PROPERTY RIGHTS
    9. WOMEN AND POWER AND SUBORDINATION
    10. WOMEN AND EDUCATION, HEALTH
    11. CRIME AGAINST WOMEN : INFANTICIDE, DOMESTIC VIOLENCE,
      HONOUR KILLING, HARASSMENT AT WORK PLACE
    12. CONSTITUTIONAL SAFEGAURDS AND PROVISIONS REGARDING
      WOMEN
    13. GENDER AND HUMAN RIGHTS

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    SYLLABUS
    B.A. Political Science
    Level 5 (Second Semester)
    UNDERSTANDING INDIAN CONSTITUTION AND GOVERNMENT

    Unit-I – Constituent Assembly and Framing of Indian Constitution; Main Issues and Approaches; The Preamble, Salient Features of the Indian Constitution, Fundamental Rights and Duties; Directive Principles of State Policy.
    संविधान निर्मात्री सभा और भारतीय संविधान का निर्माण – प्रमुख मुद्दे एवं दृष्टिकोण; उद्देशिका, भारतीय संविधान की प्रमुख विशेषताएं, मौलिक अधिकार एवं कर्तव्य, राज्य के नीति निदेशक तत्व ।

    Unit-II – Union Executive The President, Prime Minister and Council of Ministers – Powers, Functions and Relationship.
    संघीय कार्यपालिका – राष्ट्रपति, प्रधानमंत्री और मंत्रीपरिषद् – शक्तियां, कार्य एवं परस्पर
    सम्बन्ध।

    :Unit-III –  Parliament Lok Sabha and Rajya Sabha – Composition and Powers; Supreme Court Composition, Powers, Judicial Review and Judicial Activism, The Election Commission and electoral reforms.
    :संसद : लोक सभा एवं राज्य सभा – गठन एवं शक्तियां, उच्चतम न्यायालय – गठन, शक्तियां, न्यायिक पुनरावलोकन एवं न्यायिक सक्रियता, निर्वाचन आयोग तथा चुनाव सुधार ।

    Unit-IV – Federalism – Place of States in the Indian Union; Centre – State Relations, New Trends and Development;                                  Demand for Autonomy Governor Powers and Its Role in Federal Polity.                                                       संघवाद – भारतीय संघ में राज्यों की स्थिति; केन्द्र राज्य संबंध – नई प्रवृत्तियां और विकास, स्वायत्तता की मांग; राज्यपाल- शक्तियां व संघीय व्यवस्था में उसकी भूमिका ।

    Unit-V – : Indian Parliamentary System; Multi-Party System; Regional Parties and Coalition Governments; Criminilisation of Politics, Caste in Politics, Poverty Alleviation.
    भारतीय संसदीय व्यवस्था – बहुदलीय व्यवस्था; क्षेत्रीय दल एवं गठबंधन सरकारें; राजनीति का अपराधीकरण, राजनीति में जातिवाद, निर्धनता उन्नमूलन ।

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    उत्तर प्रदेश के विभिन्न विश्वविद्यालयों के
    बी. ए. सेमेस्टर VI हेतु
    शैक्षणिक सत्र 2023-24 से प्रभावी नए पाठ्यक्रमानुसार
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    SYLLABUS
    B. A.: Semester VI
    Course Code : A060602T
    INTERNATIONAL RELATIONS AND POLITICS
    Unit-VIII
    Unit I : Definition, Nature & Scope of International Politics, Approaches & Theories: Idealism, Realism, Neo-Realism, Decision-Making, System Theory & Game Theory. Lectures 11

    Unit II : The Nation State System: National Power, National Interest, Collective Security, Balance of Power. Lectures 10

    Unit III: Diplomacy Disarmament & Arms Control & Nuclear Proliferation, United Nations, New World Order. Lectures 10

    Unit IV: 20th Century of International relation: World War I & II, Cold War & Post Cold War International Relations. Lectures 10

    Unit-V  A Critical Appraisal of India’s Foreign Policy Post Independence, Evaluation of Politics in South Asia, South East Asia, West Asia, Indo-Pacific Region.Lectures 8

    Unit-VI: Evolution of International Economic System from Bretton Woods to W.T.O. The North-South and the South-South Dialogue, Regional Trade Development, Cooperation, Strategic Partnership: EU, QUAD, IORA, ASEAN, BRICS, BIMSTEC, SAARC, SCO, & Mekong- Ganga Co-operation. Lectures 10

    Unit-VII : Globalization: concept, feature, effects and its impact on the sovereignty of states. Alternative perspective on globalization, Ascendency of China, Multipolar World. Lectures 8
    Unit VIII : Great Debates in International Relations End of Ideology, Clash of Civilization, Cross border Terrorism & Non-State Actors, Human Rights, Politics of Environment, Traditional & Non-Traditional Security Threats. Lectures 8

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    उत्तर प्रदेश के विभिन्न विश्वविद्यालयों के
    बी. ए. सेमेस्टर VI हेतु
    शैक्षणिक सत्र 2023-24 से प्रभावी नए पाठ्यक्रमानुसार
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    SYLLABUS
    B.A. 3rd Year, Semester VI
    Course II
    EVOLUTION OF GEOGRAPHICAL THOUGHT
    Unit I : Contribution of Indian Geographers in Ancient India.Lectures 7

    Unit II Early Origins of Geographical Thinking, Concepts of distributions; relationships, interactions, area differentiation and spatial organization in Geography.Lectures 7
    Unit III Dualisms in geography; systematic & Regional geography, physical & human geography, Systematic and with regional geography. The myth and reality about dualism.     Lectures 8
    Unit IV: Paradigms in Geography, Thomas Kuhn’s theory about the growth and development of science. Application of Kuhn Model in Geography.          Lectures 7
    Unit V: Contribution of Greek & Roman geographers in ancient world.           Lectures 8
    Unit VI Contribution of Arab geographers in Middle Ages, Renaissance period in Europe. Renowned travelers and their geographical discoveries,Lectures 8
    Unit VII German school of thought: Kant, Humboldt, Ritter, Richthofen, Ratzel, Hettner French school of thought: Contribution of Blache & Brunches. Lectures 7
    Unit VIII Soviet geographers, American school: Contribution of Sample, Hunthington & Carl Saver. British school Contribution of Mackinder, Herbertson & L.D. Stamp.
    Lectures 8

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    प्राचीन भारतीय इतिहास, पुरातत्व एवं संस्कृति (Ancient Indian History, Archaeology & Culture) https://sahityabhawanpublications.com/product/ancient-indian-history-hindi-ddugu-sem-4/ https://sahityabhawanpublications.com/product/ancient-indian-history-hindi-ddugu-sem-4/#respond Sat, 13 Apr 2024 11:40:40 +0000 https://sahityabhawanpublications.com/?post_type=product&p=28196
  • राष्ट्रीय शिक्षा निति-2020 के अनुरूप च्वाइस बेस्ड क्रेडिट सिस्टम (CBCS) पर तैयार न्यूनतम सामान पाठ्यक्रम (Common Minimum Syllabus) के अनुसार दीनदयाल उपाध्याय गोरखपुर विश्वविद्यालय बी.ए. (प्राचीन इतिहास) सेमेस्टर IV हेतु शैक्षणिक सत्र 2022-23 से प्रभावी पाठ्यक्रमानुसार
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    प्रस्तुत पुस्तक दीनदयाल उपाध्याय गोरखपुर विश्वविद्यालय के बी.ए सेमेस्टर IV के लिए

    SYLLABUS B.A. Program : Diploma Semester : 4
    ANCIENT HISTORY, ARCHAEOLOGY AND CULTURE
    SOCIETY AND STATE OF ANCIENT INDIA

    • Unit 1 : Varna and Caste in Ancient India : Concept and Survey Ashram system, Purushartha and Sanskar. Marriage system : Nature and Purpose The condition of women in Ancient India. 15 Lectures
    • Unit 2 : Principles of origin of state, Type of state, Political thought and Public welfare of the ruler 10 Lectures
    • Unit 3 : Saptang & Mandal Theory, Maurya’s Administration, Gupta’s Administration 10 Lectures
    • Unit 4 : Council of Ministers. Principle of Taxation and Taxes prevalent in Ancient India. 10 Lectures

    ECONOMY AND EDUCATION OF ANCIENT INDIA

    • Unit 5 : Agriculture in Ancient India. Land Management and Ownership. 10 Lectures
    • Unit 6 : Irrigation system in Ancient India. 10 Lectures
    • Unit 7 : Gild Organization : Construction and Works Foreign trade and Trade routes 10 Lectures
    • Unit 8 : Education System in India-Growth and Development, Syllabus Main Universities : Takshila, Nalanda, Vikramashila. 15 Lectures

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    भूगोल (Geography) https://sahityabhawanpublications.com/product/geography-mgsubikaner-sem-2/ https://sahityabhawanpublications.com/product/geography-mgsubikaner-sem-2/#respond Fri, 12 Apr 2024 11:13:29 +0000 https://sahityabhawanpublications.com/?post_type=product&p=28184
  • For B.A. IInd Semester of Maharaja Ganga Singh University, Bikaner
  • तीन वर्षीय कार्यक्रम (TYDP) के चॉइस बेस्ड क्रेडिट सिस्टम CBCS के अन्तर्गत सेमेस्टर पध्दति पर आधारित शैक्षणिक सत्र 2023-24 से प्रभावी नए पाठ्यक्रमानुसार
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    प्रस्तुत पुस्तक की रचना रचना महाराजा गंगा सिंह विश्वविद्यालय, बीकानेर के बी.ए. (भूगोल) सेमेस्टर II हेतु राष्ट्रीय शिक्षा निति 2020 के अन्तर्गत निर्धारित नवीन पाठ्यक्रम (शैक्षणिक सत्र 2023-24 से प्रभावी) को पूर्णतया दृष्टि में रखते हुए की गई है |

    भूगोल (Geography) Syllabus For B.A. IInd Semester of Maharaja Ganga Singh University, Bikaner

    HUMAN GEOGRAPHY

    • Unit I : Human Geography : Definition, Nature, Scope and Principles. Inter-disciplinary Approach, Understanding of Cultural Landscape, Man-Nature Relationship— Determinism, Possibilism, Neo-Determinism.
    • Unit II : Cultural Regions; Race (Griffith Taylor’s Classification), Tribes—Eskimo, Bushman, Pygmy, Santhal, Nagas, Bhil. Religious and Linguistics composition of World Population.
    • Unit III : World Population : Growth, Distribution, Density, Sex-Ratio and Literacy. Population Growth Theory (Malthusian and Demographic Transition Theory). Human Development Index (HDI).
    • Unit IV : Factors, Types and Consequences of Migration, Griffith Taylor’s Migration Theory. Trends and Patterns of Urbanisation of the World. Settlements—Types and Patterns. Christallers’s Central Place Theory.

    PRACTICAL-II

    • Unit I : Definition and Types of Profiles : Serial, Superimposed, Projected and Composite. Weather instruments with description and diagrams, Weather Symbols, Interpretation of Indian daily Weather maps (July and January).
    • Unit II : Graphs : Hythergraph and Climograph, Climatograph, Water budget graph, Wind rose.
      Surveying : Meaning, Classification and Significance. Chain and Tape Surveying Open Traverse and Tie-line.

     

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    भारतीय राजनीतिक चिन्तन (Indian Political Thought) https://sahityabhawanpublications.com/product/indian-political-thought-hindi-ba-vi-semester-up/ https://sahityabhawanpublications.com/product/indian-political-thought-hindi-ba-vi-semester-up/#respond Thu, 01 Feb 2024 06:33:02 +0000 https://sahityabhawanpublications.com/?post_type=product&p=27726
  • राष्ट्रीय शिक्षा नीति (NEP)-2020 के अनुरूप च्वाइस बेस्ड क्रेडिट सिस्टम (CBCS) पर तैयार न्यूनतम समान पाठ्यक्रम (Common Minimum Syllabus) के अनुसार उत्तर प्रदेश के विभिन्न विश्वविद्यालयों के बी.ए. (राजनीति विज्ञान) सेमेस्टर VI हेतु शैक्षणिक सत्र 2023-24 से प्रभावी नए पाठ्यक्रमानुसार
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    प्रस्तुत पुस्तक उत्तर प्रदेश के विभिन्न विश्वविद्यालयों हेतु निर्धारित पाठ्यक्रमानुसार बी.ए. राजनीति विज्ञान के विद्यार्थियों के लिए लिखी गयी है |

    भारतीय राजनीतिक चिन्तन (Indian Political Thought) Syllabus For B.A. VIth Semester of Dr Bhimrao Ambedkar University, Chaudhary Charan Singh University, Dr. Ram Manohar Lohia Avadh University, Mahatma Jyotiba Phule Rohilkhand University, Prof. Rajendra Singh (Rajju Bhaiya) University, Veer Bahadur Singh Purvanchal University

    • Unit I : Ancient Thought : Manu, Kautilya, Agganna Sutta, Jaina Traditions.
    • Unit II : Medieval Thought : Barani, Abul Fazl.
    • Unit III : Thinking and Ideas in Modern India : Reform Tradition Raja Ram Mohan Roy, M. G. Ranade, Sir Syed Ahmed Khan, Vivekananda and Pandita Ramabai.
    • Unit IV : Political Imaginations : M. K. Gandhi, Jawaharlal Nehru, B. G. Tilak.
    • Unit-V : Social Imaginations : Jyotiba Phule, Tarabai Shinde, Dr. B. R. Ambedkar and Periyar.
    • Unit-VI : Economic Imaginations : M. N. Roy, Jayaprakash Narayan, Kamladevi Chattopdhyaya and Dr. Ram Manohar Lohia.
    • Unit-VII : Cultural Imaginations : V. D. Savarakar, M. S. Golwakar and Mohmmed Iqbal
    • Unit-VIII : Civilizational Imaginations : Bankim Chandra, Rabindranath Tagore, Ananda Coomaraswamy.

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    इतिहास (History) https://sahityabhawanpublications.com/product/%e0%a4%87%e0%a4%a4%e0%a4%bf%e0%a4%b9%e0%a4%be%e0%a4%b8-history/ https://sahityabhawanpublications.com/product/%e0%a4%87%e0%a4%a4%e0%a4%bf%e0%a4%b9%e0%a4%be%e0%a4%b8-history/#respond Sat, 13 Jan 2024 11:36:00 +0000 https://sahityabhawanpublications.com/?post_type=product&p=27545
  • For B.A. VIth Semester of Lucknow University
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    पुस्तक लखनऊ विशवविद्यालय, लखनऊ के बी. ए. (इतिहास ) सेमेस्टर – VI के दोनों प्रश्न-पत्रों हेतु संशोधित पाठ्यक्रमानुसार तैयार की गई है | इस बात का पूरा प्रयास किया गया है की पुस्तक विद्यार्थियों के लिए एक श्रेष्ठतम पुस्तक की स्थिति प्राप्त कर सके |

    इतिहास (History) For B.A. VIth Semester of Lucknow University

    PAPER 12 : FREEDOM STRUGGLE OF INDIA (1916 AD TO 1947 AD)

    Unit-I
    1. Government of India Act, 1909.
    2. Government of India Act, 1919.
    3. Government of India Act, 1935.
    4. Indian Independence Act, 1947.

    Unit-II

    1. Conflicts between Moderates and Extremists 1905-1907.
    2. Rowlatt Satyagrah—Cause and Consequences.
    3. Khilafat and Non-Cooperation Movement.
    4. Formation and Importance of Swaraj Party 1922-1928.
    Unit-III

    1. Bardoli Satyagrah.
    2. Civil Disobedience Movement, 1929-1932.
    3. Civil Disobedience Movement, 1932-1934 (Revival and suspension).
    4. Quit India Movement.

    Unit-IV
    1. Revolutionary Activities, 1905-1947.
    2. Naval Mutiny of 1946.
    3. Attlee’s Declaration and Mountbatten Plan.
    4. Eminent Personalities—Mahatma Gandhi, Jawahar Lal Nehru, Vallabh Bhai Patel,
    Mohammad Ali Jinnah.
    PAPER 13 : HISTORY OF EUROPE (1929 AD TO 1945 AD)

    Unit I (Foreign Policy)

    1. England post World War I.
    2. France post World War I.
    3. Italy post World War I.
    4. Germany post World War I.

    Unit II
    1. Russia post World War I (Foreign Policy).
    2. USA post World War I (Foreign Policy).
    3. Spanish Civil War.
    4. Socilism in Europe.

    Unit III

    1. Disarmament.
    2. World War II – Causes.
    3. World War II – Events.
    4. World War II – Consequences.

    Unit IV
    1. UNO – Genesis (various Conferences).
    2. UNO – Organisation (Structure).
    3. Western World in 1945 – (Victorious Allied Nations – USA and France and Defeated
    Nations – Germany and Italy).
    4. Decolonization.

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  • For B.Com. IInd Semester of Babasaheb Bhimrao Ambedkar Bihar University, Bhupendra Narayan Mandal University, Jai Prakash University, Lalit Narayan Mithila University, Magadh University, Munger University, Patliputra University, Patna University, Purnea University, Tilka Manjhi Bhagalpur University, Veer Kunwar Singh University
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    पुस्तक का प्रस्तुत संस्करण ‘विज्ञापन प्रबन्ध’ (Advertising Management) राष्ट्रीय शिक्षा नीति (NEP)-2020 के अनुरूप च्वाइस बेस्ड क्रेडिट सिस्टम (CBCS) के अनुसार बी. कॉम. सेमेस्टर II हेतु निर्धारित पाठ्यक्रमानुसार प्रकाशित की गई है |

    Advertising Management Syllabus For B.Com. IInd Semester of Babasaheb Bhimrao Ambedkar Bihar University, Bhupendra Narayan Mandal University, Jai Prakash University, Lalit Narayan Mithila University, Magadh University, Munger University, Patliputra University, Patna University, Purnea University, Tilka Manjhi Bhagalpur University, Veer Kunwar Singh University

    • UNIT-I Introduction to Advertising Communication Process, Information Response, Hierarchy Models : AIDA Model & Hierarchy of Effects Model; Advertising Importance, types and objectives; DAGMAR Approach, Target audience selection : basis methods of setting of Advertising Budget.
    • UNIT-II Advertising : Message and Media Decisions Advertising Message : Advertising appeals Elements of print and broadcast advertising copy; Types of Advertising Media Strenghts and limitations Factors influencing selection of advertising media, Media Scheduling.
    • UNIT-III Advertising Effectiveness and Institutional Framework Rationale of measuring advertising effectiveness communication and sales Effect, Pre and Post testing Techniques Advertising Agency : Role types and selection Ethical and legal aspects of advertising; Role of Advertising Standards Council of India (ASCI).

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