Fundamentals of Human Resource Management Syllabus For B.Com. IInd Semester of Various Universities of Bihar

• Unit-I: Introduction Concept, Nature, Functions, Importance and Scope of HRM; Functions and Qualities of a Successful HR Manager; Human Resource Policies: Need, Sources, Process, Types and Contents; A Conceptual Framework of HR Planning; Job-Analysis; Job Description and Job specification.
• Unit-II: Recruitment, Selection, and Training : Recruitment: Meaning and Sources of Recruitment.
  Selection: Process, Recruitment Vs. Selection, Common mistake in Group Discussions and Interviews.
  Placement and Induction: Conceptual Framework, Job Change, Transfer and Promotion.
  Training: Meaning, Need, Importance, and Method (on-the-job training and off-the-job training).
• Unit-III: Executive Development and Remuneration: Executive Development Programme: Meaning, Significance, Contents and Methods; Performance Appraisal: Concept, Need, Objectives, Methods of
  Performance Appraisal; Job Evaluation Conceptual Framework Methods of Remuneration: An Elementary Knowledge of Methods of Wage Payment and Fringe Benefits.
• Unit-IV: Maintenance of Employees and Grievance Management: Maintenance: Employee Health and Safety; Employee Welfare; Employer and Employee Relations—An overview. Grievance: Handling and Redressal; Grievance Procedure; Management of Employees Grievance. Industrial Disputes: Causes and Settlement Machinery.
• Unit-V: Morale and Discipline: Moral: Meaning, Factors Affecting, Methods of Measurement, Suggestive for Improving Morale.
  Discipline: Need, Causes of Indiscipline, Suggestions for Effective Discipline, Procedure for Disciplinary Action. HR Audit: A Conceptual Framework of Human Resource Audit.

Fundamentals of Human Resource Management Contents:-

1. Human Resource Management (Concept, Nature, Functions, Importance And Scope)
2. Human Resource Manager (Functions And Qualities Of A Successful HRM)
3. Human Resource Policies
4. Conceptual Framework Of Human Resource Planning
5. Job Analysis (Job Description And Job Specification)
6. Recruitment And Selection
7. Placement And Orientation Or Induction
8. Transfer And Promotion
9. Training
10. Executive Development Programme (Concept, Objectives And Methods)
11. Performance Appraisal
12. Job Evaluation
13. Methods Of Remuneration (Methods Of Wage Payment)
14. Fringe Benefits
15. Group Discussion
16. Interview And Job Change

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विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) Syllabus For B.Com. IInd Semester (Major Course) of Various Universities of Bihar

• Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
• Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy Segmentation, Targeting and Positioning.
• Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development
• Unit IV : Marketing Environment : Meaning, Importance of Marketing Environment. Micro and Macro Environment and their types. Methods of Sales Forecasting.
• Unit V : Marketing Information System : Meaning, Concept and Importance. Types and Components of Marketing Information System. Consumer Behaviour, Factors Influencing Consumer Behavior, Buying Decision Process.

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Principles and Functions of Marketing Syllabus For B.Com. IInd Semester of Various Universities of Bihar

• Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
• Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy- Segmentation, Targeting and Positioning. 12 Lectures
• Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development. 16 Lectures
• Unit IV : Marketing Environment : Meaning, Importance of Marketing Environment. Micro and Macro Environment and their types. Methods of Sales Forecasting.
• Unit V : Marketing Information System : Meaning, Concept and Importance. Types and Components of Marketing Information System. Consumer Behaviour, Factors Influencing Consumer Behavior, Buying Decision Process.

Contents :

1.  Fundamentals Of Marketing
2. Marketing Concepts
3. Market Segmentation
4. Marketing Strategy [Segmentation, Targeting And Positioning (Stp)]
5. Marketing Mix
6. Product Planning And New Product Development
7. Product And Product Life Cycles
8. Marketing Environment
9. Methods Of Sales Forecasting
10. Marketing Information System
11. Consumer Behaviour
12. Buying Decision Process

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विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) Syllabus For B.Com. 1st Semester of Various Universities of Bihar

• Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
• Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy Segmentation, Targeting and Positioning.
• Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development

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Fundamentals of Marketing and Digital Marketing Syllabus For IVth Semester of Various Universities of Uttar Pradesh (As per National Education Policy-2020) 

Unit I : Introduction : Nature, Scope and Importance of Marketing; Evolution of Marketing Concepts; Marketing Mix; Marketing Environment. Micro and Macro Environmental Factors. Consumer Behaviour—An Overview : Consumer Buying Process: Factors Influencing Consumer Buying Decisions.
Unit II : Market Selection : Market Segmentation—Concept, Importance and Bases; Target Market Selection; Positioning Concept, Importance and Bases; Product Differentiation vs. Market Segmentation. Product : Meaning and Importance. Product Classifications; Concept of Product Mix; Branding, Packaging and Labelling; After-sales Services; Product Life-Cycle; New Product Development.
Unit III : Pricing : Significance; Factors Affecting Price of a Product; Major Pricing Methods; Pricing Policies and Strategies. Promotion : Nature and Importance of Promotion; Promotion Tools : Advertising, Personal Selling, Public Relations; Sales Promotion and Publicity—Concept and their Distinctive Characteristics; Promotion Mix; Factors Affecting Promotion Mix Decisions and Integrated Marketing Communication Approach.
Unit IV : Distribution : Channels of Distribution—Meaning and Importance; Types of Distribution Channels; Wholesaling and Retailing; Factores Affecting Choice of Distribution Channel; Distribution Logistics—Meaning, Importance and Decisions. Retailing : Types of Retailing—Store Based and Non-store Based Retailing, Chain Stores, Specialty Stores, Supermarkets, Retail Vending Machines, Mail Order Houses, Retail Co-operatives; Management of Retailing Operations—An Overview; Retailing in India— Changing Scenario. Recent Developments in Marketing : Social Marketing, Online Marketing, Direct Marketing, Services Marketing, Green Marketing, Relationship Marketing, Rural Marketing.

DIGITAL MARKETING (PRACTICAL)

Unit-I : Introduction of the Digital Marketing, Digital vs. Real Marketing, Digital Marketing Channels, Creating Initial Digital Marketing Plan, Content Management, SWOT analysis, Target Group Analyses.
Unit-II : Web design, Optimization of Web sites, MS Expression Web, Creating web sites, SEO Optimization, Writing the SEO content. Writing the SEO content, Google Ad Words—Creating Accounts, Google Ad Wonds—Types.
Unit-III : Introduction to CRM, CRM platform, CRM Models, CRM Strategy, Introduction to Web Analytics, Web Analytics-levels, Introduction of Social Media Marketing, Social Media Marketing Plan, Facebook Ads, Creating Facebook Ads, Ads Visibility, Business opportunities and Instagram Options, Optimization of Instagram Profiles, Integrating Instagram with a Web Site and other social networks, Keeping up with posts.
Unit-IV : Creating Business Accounts on YouTube, YouTube Advertising. YouTube Analytics, E-mail Marketing, E-mail Marketing Plan, E-mail Marketing Campaign Analysis, Keeping up with conversions, Digital Marketing Budgeting—Resource Planning, Cost Estimating, Cost Budgeting, Cost Control.

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व्यावसायिक सम्प्रेषण (Business Communication) Syllabus For B.Com Ist Semester of Various Universities of Uttarakhand.

Introduction: Process and Importance of Communication, Types of Communication (verbal & Non-Verbal), Different forms of Communication. Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role effects and advantages of technology in Business Communication like email, text messaging, instant messaging, and modern techniques like video conferencing, social networking. The strategic importance of e-communication.

Non-Verbal Aspects of Communicating: Body Language, Kinesics, Proxemics, Paralanguage. Effective Listening: Principles of Effective listening, Factors affecting listening exercises, Oral, Written and video sessions,

Business language and presentation: Importance of Business language, Vocabulary Words often confused Words often misspelled, Common errors in English. Oral Presentation Importance, Characteristics, Presentation Plan, Powerpoint presentation, Visual aids. Writing skills: Planning business messages, Rewriting and editing, The first draft, and Reconstructing the final draft. Office Correspondence: Official Letter, Demi Official Letter, and Memorandum.

Report Writing: Identify the types of reports, define the basic format of a report, identify the steps of report writing, write a report meeting the format requirements, determine the process of writing a report, the importance of including visuals such as tables, diagrams, and charts in writing report, apply citation rules (APA style documentation) in reports.

विषय-सूची

1. परिचय (व्यावसायिक सम्प्रेषण की प्रक्रिया एवं महत्व)
2. व्यावसायिक सम्प्रेषण के प्रकार (शाब्दिक सम्प्रेषण)
3. अशाब्दिक सम्प्रेषण
4. व्यावसायिक सम्प्रेषण के विभिन्न रूप
5. सम्प्रेषण श्रृंखला : औपचारिक एवं अनौपचारिक (दिशाएं, माप एवं मार्ग)
6. सम्प्रेषण की बाधाएं
7. व्यावसायिक सम्प्रेषण में तकनीक के प्रभाव एवं लाभ (सम्प्रेषण के आधुनिक रूप)
8. अशाब्दिक सम्प्रेषण (दैहिक भाषा)
9. अशाब्दिक सम्प्रेषण (समय एवं पाशर्व भाषा)
10. प्रभावपूर्ण सुनना (प्रभावपूर्ण सुनने के सिद्धान्त एवं श्रवण को प्रभावित करने वाले घटक)
11. साक्षात्कार कुशलता
12. जीवनवृत्त-सारांश लेखन
13. नौकरी के लिए आवेदन-पत्र
14. मौखिक प्रस्तुति
15. लेखन कुशलता (व्यावसायिक सन्देश की योजना)
16. कार्यालय पत्र-व्यवहार
17. कार्यालय ज्ञापन
18. पूछताछ, निर्ख, आदेश एवं पूर्ति सम्बन्धी पत्र
19. व्यापारिक सन्दर्भ व् साख एवं विक्रय सम्बन्धी पत्र
20. तकादे के पत्र
21. परिपत्र अथवा गश्ती पत्र
22. रिपोर्ट लेखन
23. भूमण्डलीय व्यापार में अन्तर्राष्ट्रीय संचार (ई-कॉमर्स)
24. व्यावसायिक भाषा
25. सभा का संचालन (कार्यसूची, सुचना, लेख, सूक्ष्म)
26. सामूहिक परिचर्चा, सम्मलेन एवं विचारगोष्ठी

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The unique features of the book are that all topics of the syllabus have been covered and a large number of MCQ with Ans. have been included in each chapter. Managing Human Resources works as blood for any organization. The development of an organization is easily done by developing its manpower. From HR Planning, Recruitment, Selection, Training, Appraisal, Compensation system, IR, to employee separation, Transfer or retirement, HR practices are applied in an organization.

Managing Human Resources Syllabus For B.Com. Sem III of Lucknow University, Lucknow

• Unit I: Nature and Concept of HRM : Human Resource Management : Importance of HRM and present-day challenges, Human Resource Planning : The process of Human Resource Planning, Limitations.
• Unit II: Job Analysis : Process of Job-analysis and Design : Job Description, Job Specification and Job Design. Recruitment, Selection and Placement: Factors affecting Recruitment, Process of Recruitment, Sources of Recruitment. Process of Selection-Statges; Socialization and Induction; Promotions, Demotions, Transfers and Separations.
• Unit III: Training & Development : Training objective, Process and methods, Management Development, Performance Appraisal : Methods of Performance Appraisal, Possible Errors in Appraisal Process, Planning for Performance Improvement.
• Unit IV: Compensation Planning : Objective of Compensation Planning, Theories underlying Motivation and Remuneration, Developing Pay Structures, Principles of Wage and Salary Administration, Current Trends in Salary Administration. Industrial Relations & Workers Participation in Management : Theories of Industrial Relations, Collective Bargaining, Workers’ Participation in Management.

Managing Human Resources Book Contents

1. Human Resource Management: An Overview
2. Human Resource Planning
3. Job Analysis
4. Recruitment and Selection
5. Socialization and Induction
6. Training and Development
7. Performance Appraisal
8. Compensation Planning
9. Wage and Salary Administration (Including Pay Structure)
10. Employee’S Promotion, Demotion, Transfer, and Separation
11. Theories of Motication
12. Job Design
13. Industrial Relations
14. Worker’s Participation in Management & Collective Bargaining

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Introduction: Process and Importance of Communication, Types of Communication (verbal & Non-Verbal), Different forms of Communication. Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role effects and advantages of technology in Business Communication like email, text messaging, instant messaging, and modern techniques like video conferencing, social networking. The strategic importance of e-communication.

Non-Verbal Aspects of Communicating: Body Language, Kinesics, Proxemics, Paralanguage. Effective Listening: Principles of Effective listening, Factors affecting listening exercises, Oral, Written and video sessions, Interviewing skills: Appearing in interviews, Writing resume and letter of application. Modern forms of communicating: E-mail, Video Conferencing, etc.

Business language and presentation: Importance of Business language, Vocabulary Words often confused Words often misspelled, Common errors in English. Oral Presentation Importance, Characteristics, Presentation Plan, Powerpoint presentation, Visual aids. Writing skills: Planning business messages, Rewriting and editing, The first draft, and Reconstructing the final draft. Office Correspondence: Official Letter, Demi Official Letter, and Memorandum.

Report Writing: Identify the types of reports, define the basic format of a report, identify the steps of report writing, write a report meeting the format requirements, determine the process of writing a report, the importance of including visuals such as tables, diagrams, and charts in writing report, apply citation rules (APA style documentation) in reports.

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The unique feature of the book is that all topics of the syllabus have been included in the book. Also, all modern techniques of communication such as Video Conferencing and Social Networking have been included in the book. Communication is a subject that is attracting the attention of everyone involved in business and industry in one way or the other. There is a manifest growing desire to understand its meaning and scope, its process and the component, and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Syllabus For B.Com. I Year of Various Universities of Uttar Pradesh

Introduction: Process and Importance of Communication, Types of Communication (verbal & Non-Verbal), Different forms of Communication. Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role effects and advantages of technology in Business Communication like email, text messaging, instant messaging, and modern techniques like video conferencing, social networking. Strategic importance of e-communication.

Non-Verbal Aspects of Communicating: Body Language, Kinesics, Proxemics, Paralanguage. Effective Listening: Principles of Effective listening, Factors affecting listening exercises, Oral, Written and video sessions, Interviewing skills: Appearing in interviews, Writing resume and letter of application. Modern forms of communicating: E-mail, Video Conferencing, etc.

Business language and presentation: Importance of Business language, Vocabulary Words often confused Words often misspelled, Common errors in English. Oral Presentation Importance, Characteristics, Presentation Plan, Powerpoint presentation, Visual aids. Writing skills: Planning business messages, Rewriting and editing, The first draft, and Reconstructing the final draft. Office Correspondence: Official Letter, Demi Official Letter, and Memorandum.

Report Writing: Identify the types of reports, define the basic format of a report, identify the steps of report writing, write a report meeting the format requirements, determine the process of writing a report, the importance of including visuals such as tables, diagrams, and charts in writing report, apply citation rules (APA style documentation) in reports.

Business Communication Book contents

1. Introduction (Meaning, Objectives, Models, Theories, Process, and Importance of Communication)
2. Types of Communication (Verbal Communication)
3. Forms of Communication Formal and Informal
4. Non-Verbal Communication (Body Language, Kinesics, Proxemics, and Paralanguage)
5. Barriers to Communication, Facilitators to Communication
6. Technology in Business Communication
7. Modern Techniques of Communication
8. Principles of Effective Communication and Audience Analysis
9. Listening Skills or Effective Listening
10. Interview and Mock Interviews
11. Written Communication
12. Advertisement for a Job (Application for a Job, Resume Writing, Interview Letters and Appointment Letters)
13. Business Language (Vocabulary Words Often Confused, Words Often Misspelt, Common Errors in English)
14. Oral Presentation
15. Writing Skills
16. Official Correspondence: General
17. Examples of Official Letters
18. Correspondence with Banks, Insurance Companies and Editors
19. Business Letter Writing
20. Dunning, Sales and Circular Letters
21. Report Writing

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भारतवर्ष में प्राचीनकाल से ही समाज में उद्यमिता अपना एक महत्वपूर्ण स्थान रखती है। उद्यमी होना अपने आप में गौरव का विषय है। उद्यमी अपने कार्यों को करने में स्वतन्त्र होता है, उसे किसी का आधिपत्य नहीं स्वीकारना पड़ता है, परन्तु उद्यमी के समक्ष बहुत सारी चुनौतियां भी होती हैं। प्रस्तुत पुस्तक उद्यमिता के विभिन्न आयामों को सरल एवं बोधगम्य तरीके से पाठकों के समक्ष रखती है। उद्यम की स्थापना, वित्तीयन एवं उद्यम को सुचारु रूप से चलाने से सम्बन्धित सभी विषयों को पुस्तक में समाहित किया गया है। यह पुस्तक निश्चित ही अध्यापकों एवं विद्यार्थियों के लिए उपयोगी सिद्ध होगीद्य यह पुस्तक नए उद्यमियों के लिए भी सहयक होगी, इससे वह उद्योग से जुड़ी जानकारियों का ज्ञान प्राप्त कर सकते हैं।

प्रस्तुत पुस्तक में 16 अध्याय हैं, जिनमें उद्यमिता से जुड़े विभिन्न आयामों को समाहित करने का प्रयास किया गया है। दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्न भी दिए गए हैं ताकि विद्यार्थीगण अध्ययन के बाद प्रश्नों को हल करने का अभ्यास कर सकें।

उद्यमिता के मूल आधार एवं प्रोजेक्ट प्लानिंग Fundamentals of Entrepreneurship and Project Planning Syllabus For B.Com. Sem VI of Lucknow University

Unit-I: Entrepreneurship: Concept and objective. Entrepreneurial Traits and Mindset. Misconceptions and Myths about Entrepreneurship. Motivation for becoming an Entrepreneur. Entrepreneurship as a Career Option.

Unit-II: Creativity, Innovation, and Entrepreneurship. Bottlenecks to Creativity, sources of New Ideas, techniques for generating ideas, accessing Business Potential of an Idea, Idea to Opportunity: Opportunity recognition. Types of New Ventures, Tax implications of various forms of Ventures. Intellectual Property Rights (IPR): Patents, Trademarks, and Copyrights.

Unit-III: Business Plan: Purpose and Contents of a Business Plan as follows: Marketing Plan, Operations Plan, Organizational Plan, and Financial Plan with projections.

Unit-IV: Financing of New Ventures: Stages of Financing, Sources of Finance—Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing. Funding opportunities and Institutional Support in India. Key Financial Indicators.

उद्यमिता के मूल आधार एवं प्रोजेक्ट प्लानिंग Fundamentals of Entrepreneurship and Project Planning विषय-सूची

1. उद्यमिता: अवधारणा एवं उद्देश्य
2. उद्यमी
3. सृजनात्मक, नवाचार एवं उद्यमिता
4. उपक्रम का प्रवर्तन
5. नए उपक्रम के प्रकार
6. बौद्धिक सम्पदा अधिकार
7. व्यावसायिक योजना
8. व्यावसायिक योजना: विपणन योजना
9. व्यावसायिक योजना: परिचालन योजना
10. व्यावसायिक योजना: संगठनात्मक योजना
11. व्यावसायिक योजना: वित्तीय योजना
12. नए उपक्रम का वित्तीयन
13. पट्टा वित्तीयन
14. वित्तीयन के अवसर
15. भारत में संस्थागत सहयोग
16. प्रमुख वित्तीयन संकेतक

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