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  •  For B.Com. I Year of Dr. Bhim Rao Ambedkar University, Agra
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    This Business Economics book is the outcome of our experience of four decades of the teaching of business economics to graduate students.

    • With the decay of communism and re-enthroning of the market economy, it has become even more important to understand the function of the market as a coordinating system. For proper handling of our tools, we must learn how they function.
    • In this revised edition Long Answer Questions, Short Answer Questions, and Objective Type Questions are included.

    In the following chapters many new Illustration and Questions have been added:

    • The elasticity of Demand  • Demand Forecasting • Cost: Concept & Output Relationship • Capital Budgeting  • Cost of Capital • Cost-Volume-Profit Analysis (Break-Even Point).

    Business Economics Book Contents

    1. Business Economics (Meaning, Nature, Scope, and Significance)
    2. Business Economist (Functions, Role, Duties & Responsibilities)
    3. Risk and Uncertainty In Business
    4. Demand (Concept, Kinds, and Determinants)
    5. Elasticity of Demand (Relationship of Elasticity of Demand with Average Revenue and Marginal Revenue)
    6. Demand Forecasting
    7. Cost: Concept & Output Relationship
    8. Market: Meaning and Structure
    9. Price Determination Under Perfect Competition and Price Discrimination
    10. Monopoly: Price and Output Determination
    11. Pricing Under Monopolistic Competition
    12. Capital Budgeting
    13. Cost of Capital
    14. Cost-Volume-Profit Analysis (Break-Even Point)

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