It is strictly based on the new syllabus. Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Syllabus For B.Com I Year of Allahabad University, Allahabad

1. Elements of Communication: (a) Forms of Communication: Formal and Informal, Interdepartmental, Verbal and Non-verbal; Active Listening and Critical Thinking, (b) Communication Channels, (c) Communication Breakdown, (d) Communicating Ethics, (e) Soft Skills – Personality Traits; Interpersonal Skills; Leadership.
2. Communication in Business Environment: (a) Business Meetings, Notice, Agenda, Minutes, (b) Press Releases, (c) Corporate Communication : Internal and External, Group Discussion, Seminars, Presentations.
3. Report Writing: Types of Reports, Steps in Business Report Writing, Styles, Sample Reports, Reporting of Proceedings of a Meeting.
4. Letter Writing: Types of letters, Parts of Business Letters, Format of Business Letters, Full Block, Block, Semi Block, Simplified; Request Letters, Good News Letters, Persuasive Letters, Sales Letters, How to make Business Letters’ Effective?
5. Memo Writing: Advantages, Disadvantages, Memo Format, How to write Effective Memos-Pre Writing Stage, Writing Stage, New Writing Stage, Specimens.
6. Job Application and Resume Writing : (a) Types of Application Letters – Solicited and Prospecting, Specimen of Job Application Letters, (b) Resume Writing – Physical, Appearance, Layout of the Resume, Specimens.
7. Business Language and Presentation: Importance of Business Language; Oral Presentation: Importance, Characteristics, Presentation Plan, PowerPoint Presentation, Visual Aids.
8. Technology and Business Communication: Role and Significance of Technology in Business Communication, E-Mail, Text Messaging and Modern Techniques like Video Conferencing and Social Networking: Process and Precautions.

Business Communication Book Contents

1. Communication: Definition, Nature, Objective Importance and Scope
2. Forms of Communication: Formal and Informal
3. Interdepartmental Communication
4. Non-Verbal Communication
5. Active Listening and Critical Thinking
6. Channels and Verbal Communication
7. Breakdown/Barriers to Communication
8. Communicating Ethics
9. Soft Skills: Personality Traits, Interpersonal Skills, Leadership
10. Business Meetings, Notice, Agenda, Minutes
11. Press Release
12. Corporate Communication: Internal and External
13. Group Discussion
14. Seminar
15. Report Writing
16. Letter Writing: Business Letter Writing
17. Dunning, Sales and Circular Letters
18. Letters Regarding Enquiries, Quotations, and Orders
19. Letters Regarding Trade Reference
20. Memo Writing
21. Job Application and Resume Writing
22. Business Language
23. Oral Presentation
24. Presentation Plan, Powerpoint Presentation and Visual Aids
25. The technology of Business Communication
26. Modern Techniques of Communication
27. Social Networking: Process and Precautions

The post Business Communication appeared first on Sahitya Bhawan Publications.

• व्यावसायिक संचार विषय का तीव्र गति से विकास हो रहा है और इस विषय में नवीन प्रवृत्तियां प्रवेश कर रही हैं जिनका सामान्य परिचय वाणिज्य के विद्यार्थियों को भी प्राप्त होना चाहिए। इस बात को दृष्टि में रखते हुए सभी अध्यायों में नवीन प्रवृत्तियों की यथास्थान स्पष्टता और आवश्यक विस्तार के साथ विवेचना की गई है। कुछ विषयों की विवेचना में विशेषकर व्यावसायिक सम्प्रेषण पर रेखाचित्र तथा नवीन सामग्री को सम्मिलित करके विषय को रोचक बानाने का प्रयास किया गया हैं।
• विद्यार्थी वर्ग की आवश्यकता को दृष्टि में रखते हुए विषय के स्तर को बनाए रखने के साथ-साथ समस्त विषय-सामग्री को एक ही स्थान पर संग्रहीत करने का प्रयास किया गया है। पुस्तक में विषय से सम्बन्धित सभी तथ्यों और विचारों को सरल भाषा में रोचक रूप में प्रस्तुत करने का प्रयास किया गया है।

व्यावसायिक संचार Business Communication Syllabus For B.Com Part I of Pandit Ravishankar Shukla University, Bastar University, Bilaspur University, Sarguja University.

UNIT-I Introducing Business Communication: Definitions, concept, and Significance of communication, Basic forms of communicating; Communication models and process; principles of effective communication; Theories of communication; Self-Development and Communication: Development of positive personal attitudes, SWOT analysis.

UNIT-II Corporate Communication: Formal and Informal communication networks; Grapevine; Miscommunication (Barriers); improving communication. Practices in business communication; Group discussions; Seminars; Effective Listening; Principles of effective listening; Factor effective listening exercises; Oral, Written and video session, Audience analysis, and feedback.

UNIT-III Writing skill: Business letters–Definition, concepts, structure, advantages disadvantage need and kinds of business letter, Essentials of an effective business letter. Good news and bad news letters; Office memorandum, Writing Resume, and Letter of Job Application.

UNIT-IV Report Writing: Introduction to a proposal, Short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factor affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, presentation skill.

UNIT-V Non-Verbal Aspects of Communicating Body Language: Kinesics, Proxemics, Para Language. Interviewing skills: Appearing in interviews; Conducting interviews; mock interview. Modern Forms of Communicating: Fax; E-Mail; video conferencing; etc. International Communication for global business.

व्यावसायिक संचार Business Communication Book विषय-सूची

1. व्यावसायिक संचार का परिचय (परिभाषा, अवधारणा, महत्व, प्रक्रिया एवं प्रतिपुष्टि)
2. सम्प्रेषण के आधारभूत रूप
3. सम्प्रेषण की विचारणाएं एवं माॅडल
4. प्रभावी सम्प्रेषण के सिद्धान्त
5. आत्म-विकास एवं सम्प्रेषण
6. सकारात्मक विकास का वैयक्तिक दृष्टिकोण
7. स्वाॅट विश्लेषण
8. व्यावसायिक संस्था का संचार तन्त्र: औपचारिक एवं अनौपचारिक
9. सम्प्रेषण की बाधाएं एवं सुधार
10. व्यवहार में व्यावसायिक संचार: सामूहिक परिचर्चा एवं विचारगोष्ठी
11. प्रभावपूर्ण सुनना (प्रभावपूर्ण सुनने के सिद्धान्त एवं श्रवण को प्रभावित करने वाले घटक)
12. मौखिक, लिखित संचार एवं मौखिक प्रस्तुतीकरण के सिद्धान्त
13. श्रोता विश्लेषण
14. लेखन कुशलता: व्यावसायिक पत्र
15. पूछताछ, निर्ख, आदेश एवं पूर्ति सम्बन्धी पत्र
16. व्यापारिक सन्दर्भ व साख एवं विक्रय सम्बन्धी पत्र
17. तकादे के पत्र
18. परिपत्र अथवा गश्ती पत्र
19. अनुकूल एवं प्रतिकूल संवाद पत्र
20. कार्यालय ज्ञापन
21. शासकीय पत्र
22. जीवनवृत्त-सारांश लेखन
23. नौकरी के लिए आवेदन-पत्र
24. रिपोर्ट लेखन
25. मौखिक प्रस्तुति: प्रस्तुतीकरण को प्रभावित करने वाले घटक
26. विक्रय प्रस्तुतीकरण, प्रशिक्षण प्रस्तुतीकरण, सर्वेक्षण विधि एवं प्रस्तुतीकरण कौशल
27. भाषण
28. अशाब्दिक संचार: दैहिक भाषा
29. अशाब्दिक संचार: समय एवं पाश्र्व भाषा
30. साक्षात्कार और बनावटी साक्षात्कार
31. संचार के आधुनिक रूप
32. भूमण्डलीय व्यापार में अन्तर्राष्ट्रीय संचार
33. व्यावसायिक संचार : नैतिकता
34. व्यावसायिक भाषा

The post व्यावसायिक संचार (Business Communication) appeared first on Sahitya Bhawan Publications.

The new revised edition of the book has been published strictly according to the new syllabus for B.Com. Part I effective from the academic session 2023-24 under National Education Policy (NEP), 2020. The unique feature of the book is that it covers each and every topic of the syllabus in simple language and lucid style.

Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically

Business Communication Syllabus For B.Com Part I of Atal Bihari Vajpayee Vishwavidyalaya, Baster University, Pandit Ravishankar Shukla University Raipur, Sarguja University Ambikapur

UNIT-I: Introducing Business Communication: Definitions, concept, and Significance of communication, Basic forms of communicating; Communication models and process; principles of effective communication; Theories of communication; Self-Development and Communication: Development of positive personal attitudes, SWOT analysis.

UNIT-II: Corporate Communication: Formal and Informal communication networks; Grapevine; Miscommunication (Barriers); improving communication. Practices in business communication; Group discussions; Seminars; Effective Listening; Principles of effective listening; Factor effective listening exercises; Oral, Written and video session, Audience analysis, and feedback.

UNIT-III: Writing skill: Business letters–Definition, concepts, structure, advantages disadvantage need and kinds of business letter, Essentials of an effective business letter. Good news and bad new letters; Office memorandum, Writing Resume, and Letter of Job Application.

UNIT-IV: Report Writing: Introduction to a proposal, Short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factor affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, presentation skill.

UNIT-V: Non-Verbal Aspects of Communicating Body Language: Kinesics, Proxemics, Para Language. Interviewing skills: Appearing in interviews; Conducting interviews; mock interview. Modern Forms of Communicating: Fax; E-Mail; video conferencing; etc. International Communication for global business.

Business Communication Book Contents

1. Business Communication (Definitions, Concept, Significance, Process, Models And Feedback)
2. Basic Forms Of Communicating
3. Principles Of Effective Communication
4. Theories Of Communication
5. Swot Analysis And Self-Development
6. Development Of Positive Personal Attitudes
7. Corporate Communication
8. Formal And Informal Communication
9. Miscommunication Barriers
10. Practices In Business Communication
11. Group Discussions
12. Conferences And Seminars
13. Effective Listening Principles Of Effective Listening, Factors Affecting Listening Exercises
14. Oral And Written Communication Including Video Session
15. Audience Analysis And Feedback
16. Writing Skills
17. Business Letter
18. Letters Regarding Enquiries, Quotations And Orders
19. Letters Regarding Trade Reference
20. Letters Of Complaint
21. Office Memorandum
22. Examples Of Official Letters
23. Writing Resume And Letter Of Job Application
24. Report Writing
25. Oral Presentation
26. Dunning, Sales And Circular Letters
27. Non-Verbal Communication
28. Interview Skills
29. Modern Forms Of Communicating
30. International Communication For Global Business
31. Communication : Ethics
32. Business Language

The post Business Communication appeared first on Sahitya Bhawan Publications.

• व्यावसायिक संचार विषय का तीव्र गति से विकास हो रहा है और इस विषय में नवीन प्रवृत्तियां प्रवेश कर रही हैं जिनका सामान्य परिचय वाणिज्य के विद्यार्थियों को भी प्राप्त होना चाहिए। इस बात को दृष्टि में रखते हुए सभी अध्यायों में नवीन प्रवृत्तियों की यथास्थान स्पष्टता और आवश्यक विस्तार के साथ विवेचना की गई है। कुछ विषयों की विवेचना में विशेषकर व्यावसायिक सम्प्रेषण पर रेखाचित्र तथा नवीन सामग्री को सम्मिलित करके विषय को रोचक बानाने का प्रयास किया गया हैं।
• विद्यार्थी वर्ग की आवश्यकता को दृष्टि में रखते हुए विषय के स्तर को बनाए रखने के साथ-साथ समस्त विषय-सामग्री को एक ही स्थान पर संग्रहीत करने का प्रयास किया गया है। पुस्तक में विषय से सम्बन्धित सभी तथ्यों और विचारों को सरल भाषा में रोचक रूप में प्रस्तुत करने का प्रयास किया गया है।

व्यावसायिक संचार Business Communication Syllabus For B.Com Semester I of Lucknow University

Unit I: Introduction to Business Communication, Characteristics of Effective Organisational Communication, Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7 C’s.

Unit II: Barriers to Communication, Facilitators to Communication, Effective Listening, Perception & Reality, Role of Opinion,
Attitudes & Beliefs, Mal-functions of communication, Business Communication Etiquettes.

Unit III: Forms of Business Communication, Written Communication, Oral Communication, Non-verbal Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organisations.

Unit IV: Conduct of Meeting – Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press Release, Business Letter Writing – Need, functions & Kinds, Layout of letter writing, Types of letter writing, Report writing – Problems, Organisation and techniques of writing business correspondence – Letter Writing, inviting tenders and quotations, designing quotations, Placing orders, Sales letters, Claim & Adjustment Letters and Social correspondence. Time management in meetings. Modern communication forms – e-mail, video conferencing, social media communication.

व्यावसायिक संचार Business Communication Book विषय-सूची

1. व्यावसायिक सम्प्रेषण : एक परिचय (अर्थ, परिभाषा, प्रभावशीलता संगठनात्मक सम्प्रेषण के आवश्यक तत्व, प्रक्रिया, उद्देश्य, महत्व एवं क्षेत्र)
2. सम्प्रेषण के आधारभूत रूप
3. प्रभावी व्यावसायिक सम्प्रेषण के सिद्धान्त (सिद्धान्त एवं सात ‘सी’)
4. सम्प्रेषण की बाधाएं एवं सुधार
5. प्रभावपूर्ण सुनना
6. प्रत्यक्षीकरण (धारणा) और वास्तविकता
7. संचार में राय, अभिवृत्ति (दृष्टिकोण) और विश्वास की भूमिका
8. गैर संचार रूकावटें एवं व्यावसायिक संचार के शिष्टाचार
9. व्यावसायिक संचार के प्रकार या रूप (लिखित सम्प्रेषण एवं मौखिक सम्प्रेषण)
10. अशाब्दिक सम्प्रेषण (समय एवं पार्श्व भाषा)
11. अशाब्दिक सम्प्रेषण (दैहिक भाषा)
12. व्यावसायिक सम्प्रेषण की तकनीक
13. भारतीय संगठन में संचार की विशेषताएं
14. सभा का संचालन (कार्यसूची, सूचना, लेख, सूक्ष्म)
15. कार्यालय ज्ञापन एवं प्रेस विज्ञप्ति
16. लिखित व्यापारिक पत्र
17. रिपोर्ट लेखन (समस्याएं, लेखन के संगठन एवं तकनीकें)
18. व्यावसायिक पत्राचार (निविदा, निर्ख के लिए आमन्त्रण पत्र, निर्ख तैयार करना, आदेश पूर्ति)
19. विक्रय पत्र
20. दावे और समायोजन-पत्र
21. सामाजिक पत्राचार
22. सभाओं में समय प्रबन्धन

The post व्यावसायिक संचार (Business Communication) appeared first on Sahitya Bhawan Publications.

Business Communication Syllabus For B.Com IInd Semester of Lucknow University, Lucknow

Unit I: Introduction to Business Communication, Characteristics of Effective Organizational Communication, Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7 C’s.

Unit II: Barriers to Communication, Facilitators to Communication, Effective Listening, Perception and Reality, Role of Opinion, Attitudes and Beliefs, Mal-functions of communication, Business Communication Etiquettes.

Unit III: Forms of Business Communication, Written Communication, Oral Communication, Non-verbal Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organizations, Conflict Management.

Unit IV: Conduct of Meeting – Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press Release, Business Letter Writing – Need, functions and Kinds, Layout of letter writing, Types of letter writing, Report writing: Problems, Organization and techniques of writing, Business Correspondence : Letter Writing, Inviting tenders and quotations, Designing quotations, Placing orders, Sales letters, Claim and Adjustment Letters and Social correspondence, Time management in meetings, Modern communication forms : e-mail, video conferencing, social media communication.

Business Communication Book Contents

1. Introduction (Meaning, Objectives, Models, Theories, Process And Importance Of Communication)
2. Types Of Communication (Verbal Communication)
3. Forms Of Communication Formal And Informal
4. Non-Verbal Communication (Body Language, Kinesics, Proxemics And Paralanguage)
5. Barriers To Communication, Facilitators To Communication
6. Technology In Business Communication
7. Modern Techniques Of Communication
8. Principles Of Effective Communication And Audience Analysis
9. Listening Skills Or Effective Listening
10. Interview And Mock Interviews
11. Written Communication
12. Advertisement For A Job (Application For A Job, Resume Writing, Interview Letters And Appointment Letters)
13. Business Language (Vocabulary Words Often Confused, Words Often Misspelt, Common Errors In English)
14. Oral Presentation
15. Writing Skills
16. Official Correspondence : General
17. Examples Of Official Letters
18. Correspondence With Banks, Insurance Companies And Editors
19. Business Letter Writing
20. Dunning, Sales And Circular Letters
21. Report Writing

The post Business Communication appeared first on Sahitya Bhawan Publications.

In the revised edition following New Chapters have been included:

• Perception and Reality
• Role of Opinions, Attitudes and Beliefs
• Mal-Functions of Communication
• Business Communication Etiquettes
• Peculiarities of Communication in Indian Organizations
• Organizational Communication (Meaning, Effectiveness and Its Types)
• Press Release
• Time Management in Meetings
• Persuasive Letters
• Technology of Business Communication

Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Book Contents

1. Communication (Meaning, Objectives, Models and Theories)
2. Channels/Dimensions/Directions and Media/Means of Communication
3. Formal and Informal Communication
4. Inter-Personal Behaviour: Transactional analysis
5. Non-Verbal Communication
6. Barriers to Communication, Facilitators to Communication
7. Principles of Effective Communication and Audience Analysis
8. Listening Skills or Effective Listening
9. Swot analysis and Self-Development
10. Development of Positive Personal attitudes, Model of Interdependence
11. Whole Communication and Corporate Communication
12. Speeches/Oral Presentation
13. Interview and Mock Interviews
14. Individual & Group Presentations (Discussion)
15. Conferences and Seminar
16. Written Communication
17. Dictation, Reading, Effective Writing Skills
18. Business Letter Writing
19. Letters Regarding Enquiries, Quotations and Orders
20. Letters Regarding Trade Reference
21. Letters of Complaint
22. Dunning, Sales and Circular Letters
23. Agency Letters
24. Letters of Introduction and Credit and Follow-Up Letters
25. Correspondence with Banks, Insurance Companies and Editors
26. Advertisement for a Job (application for a Job, Resume Writing, Interview Letters and Appointment Letters)
27. Personal or Social Correspondence
28. Official Correspondence: General
29. Examples of official Letters
30. Report Writing
31. Notices, agenda, Minutes of Meetings & Chairman’S Speech
32. Modern Techniques of Communication
33. International Communication
34. Perception and Reality
35. Role of Opinions, attitudes and Beliefs
36. Malfunctions of Communication
37. Business Communication Etiquettes
38. Peculiarities of Communication in Indian Organizations
39. Organizational Communication (Meaning, Effectiveness and its Types)
40. Press Release
41. Time Management in Meetings
42. Persuasive Letters
43. Technology of Business Communication

The post Business Communication appeared first on Sahitya Bhawan Publications.