• B.B.A Semester I of University of Lucknow (LU), National Post Graduate College Lucknow (NPGC); B.B.A Semester III of Dr Bhimrao Ambedkar University Agra (DBRAU), Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Chhatrapati Shahu Ji Maharaj University Kanpur (CSJMU), Devi Ahilya University Indore (DAVV), Chaudhary Charan Singh University Meerut (CCSU), Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU); B.B.A Semester IV of MATS University Raipur (MATS), Jiwaji University Gwalior
• B.B.A II Year of Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU)
• B.Com (Hons) Semester I of Aligarh Muslim University (AMU), Banaras Hindu University (BHU); B.Com (Hons) Semester II of MATS University Raipur (MATS); B.Com (Hons) Semester II of MATS University Raipur (MATS); B.Com (Hons) Semester III of Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV), University of Lucknow (LU), National Post Graduate College Lucknow (NPGC); B.Com (Hons) Semester IV of Kumaun University (KUNTL); B.Com (Hons) Semester V of Jamshedpur Women’s College; B.Com (Hons) Semester VI of Kolhan University
• B.Com (Hons) II Year of Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU)
• B.Com Semester III of Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV); B.Com Semester V of Guru Ghasidas Vishwavidyalaya Bilaspur (GGU), Kumaun University (KUNTL), National Post Graduate College Lucknow (NPGC), Sri Agrasen Kanya P.G. College Varanasi; B.Com Semester VI of Sri Agrasen Kanya P.G. College Varanasi
• B.Com II Year of Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU); B.Com III Year of University of Allahabad, Prof. Rajendra Singh Rajju Bhaiya University Prayagraj (PRSU Prayagraj), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Pandit Ravishankar Shukla University Raipur (PRSU), Sarguja University Ambikapur, Bundelkhand University
• M.Com Semester I of Sarguja University Ambikapur, University of Lucknow (LU), National Post Graduate College Lucknow (NPGC), Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU), Banaras Hindu University (BHU); M.Com Semester II of Aligarh Muslim University (AMU), University of Allahabad, Prof. Rajendra Singh Rajju Bhaiya University Prayagraj (PRSU Prayagraj), Tilka Manjhi Bhagalpur University (TMBU), Lalit Narayan Mithila University Darbhanga (LNMU), Magadh University, Patliputra University, Purnea University, Veer Kunwar Singh University Ara (VKSU), Bhupendra Narayan Mandal University Madhepura (BNMU), Jai Prakash University Chhapra, Patna University, Munger University, Babasaheb Bhimrao Ambedkar Bihar University (BRABU), Hemvati Nandan Bahuguna Garhwal University (HNBGU), Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV), Ranchi University, St. Xavier’s College Ranchi, Nilamber Pitamber University Daltonganj (NPU), Chaudhary Charan Singh University Meerut (CCSU); M.Com Semester III of Guru Ghasidas Vishwavidyalaya Bilaspur (GGU), Jamshedpur Women’s College, Kolhan University; M.Com Semester IV of Pandit Ravishankar Shukla University Raipur (PRSU), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Kumaun University (KUNTL)
• M.Com I Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Pt. Deendayal Upadhyay Gorakhpur University (DDU), Siddharth University Kapilvastu Siddharth Nagar, Jay Narain Vyas University Jodhpur (JNVU)
• M.Com II Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Veer Bahadur Singh Purvanchal University Jaunpur (VBSPU) M.Com (Private) II Year of Chaudhary Charan Singh University Meerut (CCSU)
• M.Com III Year of Jiwaji University Gwalior

An attempt has been made in this edition to present the concept in a student-friendly manner with the help of facts and real-life examples from the current business scenario. Simple and effective language has been used to assist a student to understand and grasp every topic easily. The book is intended to be used by students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of commerce (M.Com.). However, it can be recommended for other postgraduate management courses (M.B.A. and other postgraduate diploma courses). It can even be used by students of another discipline as a ready reference to get a primary idea of marketing.

Marketing Management Book Contents

1. Introduction to Marketing
2. Marketing Concepts
3. Marketing Environment
4. Consumer Behaviour
5. Marketing Mix
6. Market Segmentation
7. Product and Product Life Cycles
8. Product Planning and New Product
9. Product Identification: Branding, Packing, Labeling and After Sales Service
10. Product Pricing Decisions
11. Product Promotion
12. Personal Selling and Sales Force Management
13. Advertising
14. Sales Promotion
15. Channels of Distribution
16. Marketing Middlemen
17. Physical Distribution of Goods
18. Retailing
19. Marketing Research and Marketing
20. Marketing Planning
21. Marketing Organisation
22. Control of Marketing Operations
23. Strategic Marketing
24. Recent Issues and Developments in Marketing

The post Marketing Management appeared first on Sahitya Bhawan Publications.

Chapters on Computers and Information systems have been strengthened further. The chapter E-commerce, E-payments, precis writing, and word processor have been rewritten.

Office Management Book Contents

1. The Office and Office Management
2. Office Organisation
3. Office Accommodation and Layout
4. Office Environment
5. Communication
6. Handling Correspondence and Mail
7. Typing and Duplicating (Reprographics)
8. Record Management and Filing
9. Indexing
10. Office Forms and Stationery
11. Office Machines and Furniture
12. Computer
13. E-Commerce and E-Payments
14. Word Processor
15. Office Systems and Procedures and Flow of Work
16. O & M (Work Simplification), Office Manuals and Office Charts
17. Office Reports
18. Human Resource Management
19. Motivation
20. Office Personnel Relations and Welfare
21. Work Measurement, Standards of Performance and Control
22. Public Relations
23. Office Information System
24. Precis Writing
25. Drafting Correspondence

The post Office Management appeared first on Sahitya Bhawan Publications.

1. Comprehensive presentation of the concepts and relevant theories;
2. Illustrative problems for better understanding of the principles and techniques;
3. Use of charts and figures to bring more clarity;
4. Exercises and problems to help the students in better learning and understanding.

The book is primarily intended to meet the needs of BBA, B.Com., MBA and M.Com. students of Management Institutes and Indian Universities. However, students preparing for C.A., I.C.W.A., C.F.A. or any other professional examinations may also find this book useful to them.

The author expresses his gratefulness to all those subject experts/authors whose writings and thoughts have helped him in preparing the manuscripts for this book.

The post Financial Management (for BBA, B.Com., MBA and M.Com, C.A., ICWA) appeared first on Sahitya Bhawan Publications.

• B.Com (Hons) 1 Year of Jay Narain Vyas University Jodhpur
• M.Com Semester I of Banaras Hindu University, Binod Bihari Mahato Koylanchal University Dhanbad, Nilamber Pitamber University Daltonganj, Ranchi University, Sido Kanhu Murmu University Dumka, St. Xavier’s College Ranchi, Vinoba Bhave University Hazaribag
• M.Com Semester II of Banaras Hindu University, Hemvati Nandan Bahuguna Garhwal University, National Post Graduate College Lucknow, Sri Dev Suman Uttarakhand University Tehri Garhwal, University of Allahabad
• M.Com Semester III of Chaudhary Charan Singh University Meerut & M.Com Semester IV of Aligarh Muslim University

In the present complex business world, Management Accounting has become an integral part and useful tool of a management system. In fact, management accounting represents a happy blending of two older professions of ‘Management’ and ‘Accounting’, which leads to the success of a business concern through accounting control and managerial efficiency. The present text has been planned and designed to cope with the needs of M.Com. students and to present the subject in simple language and lucid style.

Salient features of the Management Accounting Book :

• The subject-matter has been arranged and systematized strictly according to course prescribed.
• In this revised edition chapters on RATIO ANALYSIS and FUNDS FLOW STATEMENT have been thoroughly revised and enlarged.
• Chapter of CASH FLOW STATEMENT has been written strictly as per AS-3 and AS-4 (Revised) Contingencies and Events Occurring after the Balance Sheet Date. The revised AS-4 prescribes that ‘proposed dividend’ will be treated as ‘Contingent liability’ instead of short-term provisions.
• Rate of Income Tax @ 25 percent on companies has been applied in all numerical questions as per amendment made by the Finance (No. 2) Act, 2019.
• An important feature of a revised edition of this book is that all relevant chapters have been re-drafted as per revised format of Balance Sheet and Statement of Profit & Loss given in Schedule III of the Companies Act, 2013. In this context, a terminology has also been used as per new formats.
• The language and style of presentation are very simple and the subject-matter has been divided into various headings and sub-headings so as to give flow in studying this numerical subject.
• Both theoretical and numerical aspects of the subject have been given due importance. The numerical illustrations have been carefully graded with supporting theoretical background. At many places, explanatory notes have also been given to clarify the working of solution.
• Numerical illustrations and questions have been arranged in a systematic and scientific sequence from simple to complex.
• Illustrations and questions both have been arranged in an identical sequence so that students can easily solve the questions after understanding the illustration in the same order.
• Chapter of Cash Flow Statement has been written strictly as per AS-3.
• In the selection of illustrations and questions priority has been given to university examination papers so that students may make practice according to that standard.
• Short answer and objective type questions (Theoretical & Numerical) have also been incorporated according to a new examination pattern of different universities.
• Standard but simple formulae have been used in different chapters and at the end of each chapter, all formulae relevant to that chapter have been given at one place.

Management Accounting Book Contents

1. Management Accounting (an Introduction)
2. Financial Statements
3. Analysis and Interpretation of Financial Statements
4. Ratio Analysis
5. Funds Flow Statement
6. Cash Flow Statement (as Per Accounting Standard–3)
7. Absorption Costing and Marginal Costing
8. Marginal Costing (as a Tool For Decision Making)
9. Differential Costing
10. Cost-Volume-Profit Analysis (Break-Even Point)
11. Budget and Budgeting
12. Budgetary Control
13. Fixed and Flexible Budgeting
14. Cash Budget
15. Sales and Production Budget
16. Control Ratios
17. Zero Base Budgeting
18. Responsibility Accounting
19. Performance Budgeting
20. Standard Costing
21. Variance Analysis (Material & Labour Variance)
22. Overhead (Two-Way) Variance Analysis
23. Capital Budgeting (Long-Terms Investment Decisions: Nature, Characteristics, and Ranking)
24. Accounting Report For Management
25. Accounting as An Information System
26. Activity-Based Costing
27. Target Costing
28. Life-Cycle Costing
29. Quality Costing and Value Chain Analysis
30. Transfer Pricing (Meaning, Necessity, and Methods)
31. Accounting for Price Level Changes.

The post Management Accounting appeared first on Sahitya Bhawan Publications.