विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) Syllabus For B.Com. IInd Semester (Major Course) of Various Universities of Bihar

• Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
• Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy Segmentation, Targeting and Positioning.
• Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development
• Unit IV : Marketing Environment : Meaning, Importance of Marketing Environment. Micro and Macro Environment and their types. Methods of Sales Forecasting.
• Unit V : Marketing Information System : Meaning, Concept and Importance. Types and Components of Marketing Information System. Consumer Behaviour, Factors Influencing Consumer Behavior, Buying Decision Process.

The post विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) appeared first on Sahitya Bhawan Publications.

विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) Syllabus For B.Com. 1st Semester of Various Universities of Bihar

• Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
• Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy Segmentation, Targeting and Positioning.
• Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development

The post विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) appeared first on Sahitya Bhawan Publications.