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  • For B.Com. 1st Semester of Various Universities of Bihar

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    विपणन के सिद्धान्त एवं कार्य (Principles and Functions of Marketing) Syllabus For B.Com. 1st Semester of Various Universities of Bihar

    • Unit I : Fundamentals of Marketing : Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.
    • Unit II : Market Segmentation : Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy Segmentation, Targeting and Positioning.
    • Unit III : Marketing Mix : Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development

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