Dr. Dharmendra Kumar Archives - Sahitya Bhawan Publications https://sahityabhawanpublications.com/book-author/dr-dharmendra-kumar/ Sahitya Bhawan Publications Thu, 13 Apr 2023 13:34:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.7 https://sahityabhawanpublications.com/wp-content/uploads/2017/10/cropped-sbp_tmp_logo-32x32.png Dr. Dharmendra Kumar Archives - Sahitya Bhawan Publications https://sahityabhawanpublications.com/book-author/dr-dharmendra-kumar/ 32 32 Basics of Consumer Behaviour [General Edition for Various Universities] https://sahityabhawanpublications.com/product/basics-consumer-behaviour/ https://sahityabhawanpublications.com/product/basics-consumer-behaviour/#respond Mon, 09 Oct 2017 12:21:46 +0000 http://sahityabhawanpublications.com/?post_type=product&p=686 Thoroughly Revised and Enlarged Edition : 2023

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  • Consumer Behaviour as an observable activity choosen to maximize satisfaction, through the attainment of economic goods and sevices such as choice of retail outlet, preference of particular brand and so on.
  • Consumer Behaviour is defined as the process and physical activity individuals engage in when evaluating, acquiring, using or disposing off goods and services.
  • Consumer Behaviour refers to the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing off products and services that they expect will satisfy their needs. Study of Consumer Behaviour is the study of how individuals make decisions to spend their available resources like time, money and efforts on consumption retated items.

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