- Consumer Behaviour as an observable activity choosen to maximize satisfaction, through the attainment of economic goods and sevices such as choice of retail outlet, preference of particular brand and so on.
- Consumer Behaviour is defined as the process and physical activity individuals engage in when evaluating, acquiring, using or disposing off goods and services.
- Consumer Behaviour refers to the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing off products and services that they expect will satisfy their needs. Study of Consumer Behaviour is the study of how individuals make decisions to spend their available resources like time, money and efforts on consumption retated items.
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