Business Communication

It gives us immense pleasure to present the fourth enlarged and revised edition of the book Business Communication.The present Business Communication book has been revised strictly in accordance with the latest syllabus of B.Com, B.C.A., B.B.A., M.B.A. of various universities.

In the revised edition following New Chapters have been included:

• Perception and Reality
• Role of Opinions, Attitudes and Beliefs
• Mal-Functions of Communication
• Business Communication Etiquettes
• Peculiarities of Communication in Indian Organizations
• Organizational Communication (Meaning, Effectiveness and Its Types)
• Press Release
• Time Management in Meetings
• Persuasive Letters
• Technology of Business Communication

Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Book Contents

1. Communication (Meaning, Objectives, Models and Theories)
2. Channels/Dimensions/Directions and Media/Means of Communication
3. Formal and Informal Communication
4. Inter-Personal Behaviour: Transactional analysis
5. Non-Verbal Communication
6. Barriers to Communication, Facilitators to Communication
7. Principles of Effective Communication and Audience Analysis
8. Listening Skills or Effective Listening
9. Swot analysis and Self-Development
10. Development of Positive Personal attitudes, Model of Interdependence
11. Whole Communication and Corporate Communication
12. Speeches/Oral Presentation
13. Interview and Mock Interviews
14. Individual & Group Presentations (Discussion)
15. Conferences and Seminar
16. Written Communication
17. Dictation, Reading, Effective Writing Skills
18. Business Letter Writing
19. Letters Regarding Enquiries, Quotations and Orders
20. Letters Regarding Trade Reference
21. Letters of Complaint
22. Dunning, Sales and Circular Letters
23. Agency Letters
24. Letters of Introduction and Credit and Follow-Up Letters
25. Correspondence with Banks, Insurance Companies and Editors
26. Advertisement for a Job (application for a Job, Resume Writing, Interview Letters and Appointment Letters)
27. Personal or Social Correspondence
28. Official Correspondence: General
29. Examples of official Letters
30. Report Writing
31. Notices, agenda, Minutes of Meetings & Chairman’S Speech
32. Modern Techniques of Communication
33. International Communication
34. Perception and Reality
35. Role of Opinions, attitudes and Beliefs
36. Malfunctions of Communication
37. Business Communication Etiquettes
38. Peculiarities of Communication in Indian Organizations
39. Organizational Communication (Meaning, Effectiveness and its Types)
40. Press Release
41. Time Management in Meetings
42. Persuasive Letters
43. Technology of Business Communication