Introduction To Entrepreneurship

Introduction To Entrepreneurship For B.Com Vth Semester of National PG College Lucknow & B.Com Semester VI of Lucknow University

This book Fundamentals of Entrepreneurship and Project Planning provides a detailed description of various concepts like entrepreneurship, creativity, institutional finance, and how to prepare a business plan. Various related concepts are described in a simple and lucid manner. A clear and vivid description of the project idea, how to analyze a feasible idea, how to prepare a business plan on the basis of the idea, and how one can generate funds for implementing the idea are shown in a clear understanding manner. This book has been published strictly according to the syllabus of B.Com. Semester V of Lucknow University, Lucknow. Keeping in view the pattern of examination, a large number of M.C.Q.s with answers have been included chapter-wise in the book.

The unique feature of the book is that in the chapter ‘New Venture and Tax Implication’ the latest amendments in the Income Tax Act, 1961 have been incorporate.

Introduction to Entrepreneurship Syllabus 

• Unit-I : Entrepreneurship : Concept and objective. Entrepreneurial Traits and Mindset. Misconceptions and Myths about Entrepreneurship. Motivation for becoming an Entrepreneur. Entrepreneurship as a Career Option.
• Unit-II : Creativity, Innovation and Entrepreneurship. Bottlenecks to Creativity, sources of New Ideas, techniques for generating ideas, accessing Business Potential of an Idea, Idea to Opportunity : Opportunity recognition. Types of New Ventures, Tax implications of various forms of Ventures. Intellectual Property Right (IPR) : Patents, Trademarks and Copyrights.
• Unit-III : Business Plan : Purpose and Contents of a Business Plan. Marketing Plan : Industry Analysis, Competitor Analysis, Market Segmentation, Target Markets, Market Positioning, Marketing Mix. Operation and Production Plan : Product Design and Specifications, Types of Production Systems, Location and Layout Decisions, Plant and Technology Choices. Organisation Plan : Planning HR requirements, Organisational Structure and Systems. Financial Plan : Budgeting. Preparation of projected Statements, Profit and Loss Accounts / Income Statement and Balance Sheet.
• Unit-IV : Financing of New Ventures : Stages of Financing, Sources of Finance—Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing. Funding opportunities and Institutional Support in India. Key Financial Indicators : Break-Even Analysis, Ratio Analysis, Valuation Methods, Sensitivity analysis.

Introduction to Entrepreneurship Book Contents

1. Entrepreneurship
2. Entrepreneurial Motivation
3. Entrepreneur
4. Entrepreneurship and Environment and Theories of Entrepreneurship
5. Creativity, Innovation, and Entrepreneurship
6. New Venture and Tax Implications
7. Entrepreneurship and IPR
8. Business Plan
9. Sources of Business Finance
10. Financing of New Ventures.
11. Bank Funding, Lease Financing, and Institutional Support and Incentives to Entrepreneurs