Business Communication

The book Business Communication has been published particularly for the students pursuing B.Com. Part I of Atal Bihari Vajpayee Vishwavidyalaya, Baster University, Pandit Ravishankar Shukla University Raipur, Sarguja University Ambikapur

The new revised edition of the book has been published strictly according to the new syllabus for B.Com. Part I effective from the academic session 2023-24 under National Education Policy (NEP), 2020. The unique feature of the book is that it covers each and every topic of the syllabus in simple language and lucid style.

Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically

Business Communication Syllabus For B.Com Part I of Atal Bihari Vajpayee Vishwavidyalaya, Baster University, Pandit Ravishankar Shukla University Raipur, Sarguja University Ambikapur

UNIT-I: Introducing Business Communication: Definitions, concept, and Significance of communication, Basic forms of communicating; Communication models and process; principles of effective communication; Theories of communication; Self-Development and Communication: Development of positive personal attitudes, SWOT analysis.

UNIT-II: Corporate Communication: Formal and Informal communication networks; Grapevine; Miscommunication (Barriers); improving communication. Practices in business communication; Group discussions; Seminars; Effective Listening; Principles of effective listening; Factor effective listening exercises; Oral, Written and video session, Audience analysis, and feedback.

UNIT-III: Writing skill: Business letters–Definition, concepts, structure, advantages disadvantage need and kinds of business letter, Essentials of an effective business letter. Good news and bad new letters; Office memorandum, Writing Resume, and Letter of Job Application.

UNIT-IV: Report Writing: Introduction to a proposal, Short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factor affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, presentation skill.

UNIT-V: Non-Verbal Aspects of Communicating Body Language: Kinesics, Proxemics, Para Language. Interviewing skills: Appearing in interviews; Conducting interviews; mock interview. Modern Forms of Communicating: Fax; E-Mail; video conferencing; etc. International Communication for global business.

Business Communication Book Contents

1. Business Communication (Definitions, Concept, Significance, Process, Models And Feedback)
2. Basic Forms Of Communicating
3. Principles Of Effective Communication
4. Theories Of Communication
5. Swot Analysis And Self-Development
6. Development Of Positive Personal Attitudes
7. Corporate Communication
8. Formal And Informal Communication
9. Miscommunication Barriers
10. Practices In Business Communication
11. Group Discussions
12. Conferences And Seminars
13. Effective Listening Principles Of Effective Listening, Factors Affecting Listening Exercises
14. Oral And Written Communication Including Video Session
15. Audience Analysis And Feedback
16. Writing Skills
17. Business Letter
18. Letters Regarding Enquiries, Quotations And Orders
19. Letters Regarding Trade Reference
20. Letters Of Complaint
21. Office Memorandum
22. Examples Of Official Letters
23. Writing Resume And Letter Of Job Application
24. Report Writing
25. Oral Presentation
26. Dunning, Sales And Circular Letters
27. Non-Verbal Communication
28. Interview Skills
29. Modern Forms Of Communicating
30. International Communication For Global Business
31. Communication : Ethics
32. Business Language