Business Communication

The present book ‘‘Business Communication’’ has been written particularly for the students pursuing B.Com Ist year course of Allahabad University, Allahabad.

It is strictly based on the new syllabus. Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Syllabus For B.Com I Year of Allahabad University, Allahabad

1. Elements of Communication: (a) Forms of Communication: Formal and Informal, Interdepartmental, Verbal and Non-verbal; Active Listening and Critical Thinking, (b) Communication Channels, (c) Communication Breakdown, (d) Communicating Ethics, (e) Soft Skills – Personality Traits; Interpersonal Skills; Leadership.
2. Communication in Business Environment: (a) Business Meetings, Notice, Agenda, Minutes, (b) Press Releases, (c) Corporate Communication : Internal and External, Group Discussion, Seminars, Presentations.
3. Report Writing: Types of Reports, Steps in Business Report Writing, Styles, Sample Reports, Reporting of Proceedings of a Meeting.
4. Letter Writing: Types of letters, Parts of Business Letters, Format of Business Letters, Full Block, Block, Semi Block, Simplified; Request Letters, Good News Letters, Persuasive Letters, Sales Letters, How to make Business Letters’ Effective?
5. Memo Writing: Advantages, Disadvantages, Memo Format, How to write Effective Memos-Pre Writing Stage, Writing Stage, New Writing Stage, Specimens.
6. Job Application and Resume Writing : (a) Types of Application Letters – Solicited and Prospecting, Specimen of Job Application Letters, (b) Resume Writing – Physical, Appearance, Layout of the Resume, Specimens.
7. Business Language and Presentation: Importance of Business Language; Oral Presentation: Importance, Characteristics, Presentation Plan, PowerPoint Presentation, Visual Aids.
8. Technology and Business Communication: Role and Significance of Technology in Business Communication, E-Mail, Text Messaging and Modern Techniques like Video Conferencing and Social Networking: Process and Precautions.

Business Communication Book Contents

1. Communication: Definition, Nature, Objective Importance and Scope
2. Forms of Communication: Formal and Informal
3. Interdepartmental Communication
4. Non-Verbal Communication
5. Active Listening and Critical Thinking
6. Channels and Verbal Communication
7. Breakdown/Barriers to Communication
8. Communicating Ethics
9. Soft Skills: Personality Traits, Interpersonal Skills, Leadership
10. Business Meetings, Notice, Agenda, Minutes
11. Press Release
12. Corporate Communication: Internal and External
13. Group Discussion
14. Seminar
15. Report Writing
16. Letter Writing: Business Letter Writing
17. Dunning, Sales and Circular Letters
18. Letters Regarding Enquiries, Quotations, and Orders
19. Letters Regarding Trade Reference
20. Memo Writing
21. Job Application and Resume Writing
22. Business Language
23. Oral Presentation
24. Presentation Plan, Powerpoint Presentation and Visual Aids
25. The technology of Business Communication
26. Modern Techniques of Communication
27. Social Networking: Process and Precautions