Information Technology and Business Communication

The Information Technology and Business Communication book has been published for the students pursuing B.Com.

The unique feature of the book is that it covers each and every topic of the syllabus in simple language and lucid style. Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Information Technology and Business Communication Syllabus 

UNIT-I Introduction: Meaning. Scope and Structure of information Technology: Local Area Network (LAN), World Area Network (WAN), World Wide Web (WWW) and Multimedia, etc.

UNIT-II Application of Information Technology in Business: Internet, Fax, e-mail, Video Conferencing, and presentation with powerpoint.

UNIT-III Business Communication: Basic forms of communicating; Communication models and processes; Effective communication: Theories of communication; Audience analysis.

UNIT-IV Self-Development and Communication Development of Positive personal attitude; SWOT analysis; Vote’s model of interdependence; Whole communication.

UNIT-V Corporate Communication: Formal and Informal communication networks; Grapevine; Miscommunication (Barriers); improving communication. Practices in business communication; Group discussions; Mock interviews; Seminars; Effective Listening exercises; Individual and group presentations and reports writing, Principles of Effective Communication.

UNIT-VI Writing skills: Planning business messages; Rewriting and editing; The first draft; Reconstructing the final draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Sales letters; Collection letters; Office memorandum.

UNIT-VII Report Writing: Introduction to a proposal, Short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factor affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate,
effective presentation skills.

UNIT-VIII Non-Verbal Aspects of Communicating: Body Language: Kinesics, Proxemics, Para Language. Effective listening: Principles of effective listening; Factors affecting listening exercises; Oral, written, and video sessions. Interviewing Skills: Appearing in interviews; Conducting interviews; Writing resume and letter of application International Communication: Cultural Sensitiveness and cultural context. Writing and presenting in international situations; Intercultural factors in interactions; Adapting to global business.

Information Technology and Business Communication Book Contents

Information Technology

1. Introduction (Meaning, Scope, and Structure of Information Technology, Local Area Network (LAN), World Area Network (WAN), Worldwide Web and Multimedia)

Business Communication

1. Business Communication (Definitions, Concept, Significance, Process, Models, and Feedback)
2. Basic Forms of Communicating
3. Principles of Effective Communication
4. Theories of Communication
5. SWOT Analysis and Self-Development
6. Development of Positive Personal Attitudes
7. Corporate Communication
8. Formal and Informal Communication
9. Miscommunication Barriers
10. Practices In Business Communication
11. Group Discussions
12. Conferences and Seminars
13. Effective Listening Principles of Effective Listening, Factors Affecting Listening Exercises
14. Oral and Written Communication Including Video Session
15. Audience Analysis and Feedback
16. Writing Skills
17. Business Letter
18. Letters Regarding Enquiries, Quotations, and Orders
19. Letters Regarding Trade Reference
20. Letters of Complaint
21. Office Memorandum
22. Examples of Official Letters
23. Writing Resume and Letter of Job Application
24. Report Writing
25. Oral Presentation
26. Dunning, Sales and Circular Letters
27. Non-Verbal Communication
28. Interview Skills
29. Modern Forms of Communicating
30. International Communication for Global Business