Principles of Strategic Management

Principles of Strategic Management Book For B.B.A, M.B.A, B.Com, M.Com Management Classes of Various Universities.

Strategic Management is a very important phenomenon for the business sector, especially for the corporate world. The objective of this book is to give an understanding of the basic concepts and issues of strategic management and their applications in business decisions. The book aims to acquaint the students with the nature, scope, and dimensions of business policy and strategic management process. After the study of this book, the students will be able to understand the meaning and need for strategic management in the modern business world. The reader will be able to understand the complexities of strategic management. The reader will understand how and why the strategies are made. The reader of this book will be able to understand the role of environmental scanning and SWOT analysis while strategy making.

Principles of Strategic Management Book contents

1. Evolution, Nature, and Introduction of Strategic Management
2. Models and Approaches to Strategic Management
3. Hierarchy of Strategic Intent
4. Environmental Analysis, Environmental Appraisal, and Environmental Scanning
5. Industry Analysis
6. Organizational Analysis and Appraisal
7. Levels of Strategies
8. Strategic Analysis Techniques
9. Corporate Restructuring
10. Strategic Planning, Strategic Choice and Strategic Implementation
11. Strategic Evaluation and Control
12. Red Ocean and Blue Ocean Theory
13. Functional Strategy
14. Synergy and Dyssynergy
15. Words that have Specific Meaning for Strategic Management
16. Questions With Answers
17. Multiple Choice Questions (MCQs)

• References
• List of Abbreviations