Business Communication

• It gives us immense pleasure to present the Business Communication Book for Lucknow University. The present Business Communication book has been prepared strictly in accordance with the latest syllabus of B.Com. Semester-II of the University.
• Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.
• The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of the live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Syllabus For B.Com IInd Semester of Lucknow University, Lucknow

Unit I: Introduction to Business Communication, Characteristics of Effective Organizational Communication, Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7 C’s.

Unit II: Barriers to Communication, Facilitators to Communication, Effective Listening, Perception and Reality, Role of Opinion, Attitudes and Beliefs, Mal-functions of communication, Business Communication Etiquettes.

Unit III: Forms of Business Communication, Written Communication, Oral Communication, Non-verbal Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organizations, Conflict Management.

Unit IV: Conduct of Meeting – Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press Release, Business Letter Writing – Need, functions and Kinds, Layout of letter writing, Types of letter writing, Report writing: Problems, Organization and techniques of writing, Business Correspondence : Letter Writing, Inviting tenders and quotations, Designing quotations, Placing orders, Sales letters, Claim and Adjustment Letters and Social correspondence, Time management in meetings, Modern communication forms : e-mail, video conferencing, social media communication.

Business Communication Book Contents

1. Introduction (Meaning, Objectives, Models, Theories, Process And Importance Of Communication)
2. Types Of Communication (Verbal Communication)
3. Forms Of Communication Formal And Informal
4. Non-Verbal Communication (Body Language, Kinesics, Proxemics And Paralanguage)
5. Barriers To Communication, Facilitators To Communication
6. Technology In Business Communication
7. Modern Techniques Of Communication
8. Principles Of Effective Communication And Audience Analysis
9. Listening Skills Or Effective Listening
10. Interview And Mock Interviews
11. Written Communication
12. Advertisement For A Job (Application For A Job, Resume Writing, Interview Letters And Appointment Letters)
13. Business Language (Vocabulary Words Often Confused, Words Often Misspelt, Common Errors In English)
14. Oral Presentation
15. Writing Skills
16. Official Correspondence : General
17. Examples Of Official Letters
18. Correspondence With Banks, Insurance Companies And Editors
19. Business Letter Writing
20. Dunning, Sales And Circular Letters
21. Report Writing