Fundamentals of Entrepreneurship

We feel immense pleasure to launch the first edition-2023 of this book “Fundamentals of Entrepreneurship”. This book contains 17 chapters and each chapter presents a picture of one aspect of entrepreneurship as a dynamic activity that affects the success of an entrepreneur.

Fundamentals of Entrepreneurship Syllabus For B.Com. IInd Semester of Various Universities of Uttarakhand

Unit I : Entrepreneur, Concept, Characteristics, Functions and Types of an Entrepreneur, Entrepreneurship, Concept, Characteristics and Importance of Entrepreneurship, Entrepreneurial Process, Entrepreneurship Development Programme (EDPS), Need, Characteristics, Phases and Evaluation of EDPS.
Unit 2 : Entrepreneurship : Entrepreneur, Entrepreneurship, Enterprise, Entrepreneurial personality qualities, Entrepreneurship as a career option, Types of Entrepreneurs. Entrepreneurial Environment, Role of Government and Institutional Support, Development of Women Entrepreneurs, Problems of women entrepreneurs, Institutional support for women entrepreneurs.
Unit 3 : Creativity, Innovation and Entrepreneurship : Creative thinking, Techniques of developing creative thinking. Setting up of New Business Venture : Planning for Establishing Small Scale Enterprises, Opportunity Scanning and Identification, Assessment of Markets, Selection of a business idea, Preparation of Business
Plan, Government Rules and Regulations.
Unit 4 : Small Business Management : Management of Small Enterprises; Marketing concepts for Entrepreneurs; Issues in Financial Management, Operations Management and Human Resource Management.

Fundamentals of Entrepreneurship Book Contents 

1. Entrepreneurship
2. Entrepreneur
3. Theories Of Entrepreneurship
4. Entrepreneurial Environment
5. Entrepreneurship Development Programme
6. Government Assistance And Incentives
7. Women Entrepreneur
8. Government Schemes For Women Entrepreneur
9. Promotion Of Venture
10. Project Classification And Identification
11. Project Formulation And Report
12. Project Appraisal And Product Selection
13. Raising Of Fund
14. Small Business
15. Role Of Financial Institutions In Financing Of Small Business
16. Establishment Of New Unit
17. Entrepreneurial Consultancy Process And Methods