Marketing Management

Marketing Management Book For:

• B.B.A Semester I of University of Lucknow (LU), National Post Graduate College Lucknow (NPGC); B.B.A Semester III of Dr Bhimrao Ambedkar University Agra (DBRAU), Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Chhatrapati Shahu Ji Maharaj University Kanpur (CSJMU), Devi Ahilya University Indore (DAVV), Chaudhary Charan Singh University Meerut (CCSU), Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU); B.B.A Semester IV of MATS University Raipur (MATS), Jiwaji University Gwalior
• B.B.A II Year of Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU)
• B.Com (Hons) Semester I of Aligarh Muslim University (AMU), Banaras Hindu University (BHU); B.Com (Hons) Semester II of MATS University Raipur (MATS); B.Com (Hons) Semester II of MATS University Raipur (MATS); B.Com (Hons) Semester III of Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV), University of Lucknow (LU), National Post Graduate College Lucknow (NPGC); B.Com (Hons) Semester IV of Kumaun University (KUNTL); B.Com (Hons) Semester V of Jamshedpur Women’s College; B.Com (Hons) Semester VI of Kolhan University
• B.Com (Hons) II Year of Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU)
• B.Com Semester III of Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV); B.Com Semester V of Guru Ghasidas Vishwavidyalaya Bilaspur (GGU), Kumaun University (KUNTL), National Post Graduate College Lucknow (NPGC), Sri Agrasen Kanya P.G. College Varanasi; B.Com Semester VI of Sri Agrasen Kanya P.G. College Varanasi
• B.Com II Year of Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU); B.Com III Year of University of Allahabad, Prof. Rajendra Singh Rajju Bhaiya University Prayagraj (PRSU Prayagraj), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Pandit Ravishankar Shukla University Raipur (PRSU), Sarguja University Ambikapur, Bundelkhand University
• M.Com Semester I of Sarguja University Ambikapur, University of Lucknow (LU), National Post Graduate College Lucknow (NPGC), Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU), Banaras Hindu University (BHU); M.Com Semester II of Aligarh Muslim University (AMU), University of Allahabad, Prof. Rajendra Singh Rajju Bhaiya University Prayagraj (PRSU Prayagraj), Tilka Manjhi Bhagalpur University (TMBU), Lalit Narayan Mithila University Darbhanga (LNMU), Magadh University, Patliputra University, Purnea University, Veer Kunwar Singh University Ara (VKSU), Bhupendra Narayan Mandal University Madhepura (BNMU), Jai Prakash University Chhapra, Patna University, Munger University, Babasaheb Bhimrao Ambedkar Bihar University (BRABU), Hemvati Nandan Bahuguna Garhwal University (HNBGU), Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV), Ranchi University, St. Xavier’s College Ranchi, Nilamber Pitamber University Daltonganj (NPU), Chaudhary Charan Singh University Meerut (CCSU); M.Com Semester III of Guru Ghasidas Vishwavidyalaya Bilaspur (GGU), Jamshedpur Women’s College, Kolhan University; M.Com Semester IV of Pandit Ravishankar Shukla University Raipur (PRSU), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Kumaun University (KUNTL)
• M.Com I Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Pt. Deendayal Upadhyay Gorakhpur University (DDU), Siddharth University Kapilvastu Siddharth Nagar, Jay Narain Vyas University Jodhpur (JNVU)
• M.Com II Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Veer Bahadur Singh Purvanchal University Jaunpur (VBSPU) M.Com (Private) II Year of Chaudhary Charan Singh University Meerut (CCSU)
• M.Com III Year of Jiwaji University Gwalior

An attempt has been made in this edition to present the concept in a student-friendly manner with the help of facts and real-life examples from the current business scenario. Simple and effective language has been used to assist a student to understand and grasp every topic easily. The book is intended to be used by students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of commerce (M.Com.). However, it can be recommended for other postgraduate management courses (M.B.A. and other postgraduate diploma courses). It can even be used by students of another discipline as a ready reference to get a primary idea of marketing.

Marketing Management Book Contents

1. Introduction to Marketing
2. Marketing Concepts
3. Marketing Environment
4. Consumer Behaviour
5. Marketing Mix
6. Market Segmentation
7. Product and Product Life Cycles
8. Product Planning and New Product
9. Product Identification: Branding, Packing, Labeling and After Sales Service
10. Product Pricing Decisions
11. Product Promotion
12. Personal Selling and Sales Force Management
13. Advertising
14. Sales Promotion
15. Channels of Distribution
16. Marketing Middlemen
17. Physical Distribution of Goods
18. Retailing
19. Marketing Research and Marketing
20. Marketing Planning
21. Marketing Organisation
22. Control of Marketing Operations
23. Strategic Marketing
24. Recent Issues and Developments in Marketing