International Marketing

International Marketing Book For:

• B.Com (Hons) II Year of Lalit Narayan Mithila University Darbhanga (LNMU)
• B.Com Semester V of Sri Agrasen Kanya P.G. College Varanasi & B.Com Semester VI of Maharshi Dayanand University Rohtak (MDU), Sri Agrasen Kanya P.G. College Varanasi
• B.Com (Hons) III Year of Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU)
• B.Com (General) III Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Pandit Ravishankar Shukla University Raipur (PRSU), Sarguja University Ambikapur, Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Veer Bahadur Singh Purvanchal University Jaunpur (VBSPU), Chhatrapati Shahu Ji Maharaj University Kanpur (CSJMU), Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU), Jay Narain Vyas University Jodhpur (JNVU)
• M.Com I Year of Dr Bhimrao Ambedkar University Agra (DBRAU), Bundelkhand University
• M.Com Semester III of Sri Dev Suman Uttarakhand University Tehri Garhwal (SDSUV), University of Lucknow (LU)
• M.Com Semester IV of Pandit Ravishankar Shukla University Raipur (PRSU), Baster University, Atal Bihari Vajpayee Vishwavidyalaya Bilaspur, Hemvati Nandan Bahuguna Garhwal University (HNBGU), Chaudhary Bansi Lal University Bhiwani (CBLU), Binod Bihari Mahato Koylanchal University Dhanbad (BBMKU), Vinoba Bhave University Hazaribag (VBU), Ranchi University, Jamshedpur Women’s College, Sido Kanhu Murmu University Dumka (SKMU), Nilamber Pitamber University Daltonganj (NPU), Awadhesh Pratap Singh University Rewa (APSU), Barkatullah University Bhopal, Rani Durgavati Vishwavidyalaya Jabalpur (RDVV), Vikram University Ujjain, Dr Harisingh Gour University Sagar (DHGU), Jiwaji University Gwalior, Mahatma Gandhi Kashi Vidyapith Varanasi (MGKVP), Jananayak Chandrashekhar University Ballia (JNCU)
• M.Com (Private) II Year of Chaudhary Charan Singh University Meerut (CCSU)
• M.Com II Year of Mahatma Jyotiba Phule Rohilkhand University Bareilly (MJPRU), Dr Rammanohar Lohia Avadh University Faizabad (RMLAU), Pt. Deendayal Upadhyay Gorakhpur University (DDU), Siddharth University Kapilvastu Siddharth Nagar, Veer Bahadur Singh Purvanchal University Jaunpur (VBSPU)

The present edition of the International Marketing text book includes 3 new chapters

• International Marketing Information System
• Export Incentives in India &
• Emerging Issues and Development in International Marketing.

Special efforts have been made to present a simple, systematic and analytical subject matter to the students. Relevant definitions, terms and concepts have been duly explained and highlighted distinctly for the benefit of the students.

International Marketing text book Contents

1. Introduction to International Marketing
2. Institutional Framework
3. Internal Environment
4. External Environment
5. International Marketing Planning and Control
6. International Product Planning
7. Pricing in International Markets
8. International Marketing Channels
9. International Promotion
10. International Market Segmentation
11. Logistic Decision
12. Selection and Appointment of Foreign Sales Agent
13. Steps in Starting An Export Business and Export Pricing
14. Documents Used in Foreign Trade
15. Export Finance
16. Exim Policy
17. Risk and ECGC
18. Mechanism of International Payments
19. Marketing Cost
20. International Marketing information System
21. Export incentives in India
22. Emerging Issues and Development in International Marketing
23. Personal Selling
24. International Marketing Research
25. Retail Marketing
26. Rural Marketing
27. Cyber Marketing