Business Communication

This Business Communication book is primarily intended for the students of B.Com. Semester I of various Universities of Uttar Pradesh. The present edition of the book has been revised keeping in view the latest syllabus of B. Com. Semester I.

The unique feature of the book is that all topics of the syllabus have been included in the book. Also, all modern techniques of communication such as Video Conferencing and Social Networking have been included in the book. Communication is a subject that is attracting the attention of everyone involved in business and industry in one way or the other. There is a manifest growing desire to understand its meaning and scope, its process and the component, and to learn to communicate effectively. This book is designed to meet this urge.

The further highlights of the book are simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.

Business Communication Syllabus For B.Com. I Year of Various Universities of Uttar Pradesh

Introduction: Process and Importance of Communication, Types of Communication (verbal & Non-Verbal), Different forms of Communication. Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role effects and advantages of technology in Business Communication like email, text messaging, instant messaging, and modern techniques like video conferencing, social networking. Strategic importance of e-communication.

Non-Verbal Aspects of Communicating: Body Language, Kinesics, Proxemics, Paralanguage. Effective Listening: Principles of Effective listening, Factors affecting listening exercises, Oral, Written and video sessions, Interviewing skills: Appearing in interviews, Writing resume and letter of application. Modern forms of communicating: E-mail, Video Conferencing, etc.

Business language and presentation: Importance of Business language, Vocabulary Words often confused Words often misspelled, Common errors in English. Oral Presentation Importance, Characteristics, Presentation Plan, Powerpoint presentation, Visual aids. Writing skills: Planning business messages, Rewriting and editing, The first draft, and Reconstructing the final draft. Office Correspondence: Official Letter, Demi Official Letter, and Memorandum.

Report Writing: Identify the types of reports, define the basic format of a report, identify the steps of report writing, write a report meeting the format requirements, determine the process of writing a report, the importance of including visuals such as tables, diagrams, and charts in writing report, apply citation rules (APA style documentation) in reports.

Business Communication Book contents

1. Introduction (Meaning, Objectives, Models, Theories, Process, and Importance of Communication)
2. Types of Communication (Verbal Communication)
3. Forms of Communication Formal and Informal
4. Non-Verbal Communication (Body Language, Kinesics, Proxemics, and Paralanguage)
5. Barriers to Communication, Facilitators to Communication
6. Technology in Business Communication
7. Modern Techniques of Communication
8. Principles of Effective Communication and Audience Analysis
9. Listening Skills or Effective Listening
10. Interview and Mock Interviews
11. Written Communication
12. Advertisement for a Job (Application for a Job, Resume Writing, Interview Letters and Appointment Letters)
13. Business Language (Vocabulary Words Often Confused, Words Often Misspelt, Common Errors in English)
14. Oral Presentation
15. Writing Skills
16. Official Correspondence: General
17. Examples of Official Letters
18. Correspondence with Banks, Insurance Companies and Editors
19. Business Letter Writing
20. Dunning, Sales and Circular Letters
21. Report Writing